Digital Acquisition & Conversion Manager
Rollenübersicht von JobGrid
Digital Acquisition & Conversion Manager at Capital Economics: London, Vereinigtes Königreich; Hybrid; Vollzeit; Lead; Marketing & Wachstum. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: London, Vereinigtes Königreich, Hybrid
- Role classification: Marketing & Wachstum, Vollzeit, Lead
- Source freshness: checked by JobGrid on 2026-06-09.
- Application path: candidates continue to the employer application page with non-personal referral tags.
Capital Economics is seeking a highly commercial and data-driven Digital Acquisition & Conversion Manager to own digital conversion performance across its macroeconomic subscriptions, consulting and advisory businesses.
The role is responsible for optimising the digital acquisition and evaluation journey spanning web experience, landing pages, CTA architecture, behavioural routing, analytics, conversion optimisation and marketing technology execution.
Working closely with the Head of Demand Generation, Sales, Product and external specialist agencies, the successful candidate will help build a scalable digital acquisition engine designed to improve inbound conversion efficiency, evaluation progression and new logo pipeline generation.
This is a hands-on operational role combining digital strategy, CRO, analytics, web optimisation and GTM systems coordination.
Key Responsibilities
Digital Acquisition & Conversion
- Own digital conversion performance across acquisition, evaluation and onboarding entry journeys.
- Improve lead-to-trial, trial-to-engagement and inbound conversion performance.
- Optimise landing pages, CTA architecture, forms, content pathways and user journeys.
- Build structured digital evaluation flows aligned to institutional buyer behaviour and commercial priorities.
Website, CRO & User Journey Optimisation
- Manage ongoing optimisation of the Capital Economics website and digital evaluation experience.
- Lead CRO initiatives including A/B and multivariate testing across key acquisition and conversion pathways.
- Improve site structure, page performance, user flow and behavioural engagement metrics.
- Work closely with design and development partners to implement conversion-focused UX improvements.
- Ensure web journeys support both inbound evaluation and sales-supported acquisition programmes.
Martech, Analytics & RevOps Integration
- Own digital funnel analytics, attribution visibility and behavioural reporting.
- Work closely with RevOps and Demand Generation lead to improve routing logic, lead qualification and funnel visibility.
- Manage integration and optimisation across:
- Salesforce (SFDC)
- GA4
- Drupal
- Intent and behavioural signal platforms
- marketing automation tooling
- reporting and attribution platforms
- Build dashboards and reporting frameworks focused on conversion efficiency and commercial outcomes.
Agency & Specialist Management
- Manage external web, SEO, PPC, analytics and development agencies/freelancers.
- Coordinate delivery across multiple specialist partners and internal stakeholders.
- Ensure digital workstreams align to wider GTM priorities, campaign activity and commercial objectives.
- Maintain delivery pace, testing cadence and optimisation roadmaps across digital channels.
SEO, Paid Media & Performance Optimisation
- Support SEO improvement initiatives including technical SEO, metadata, content structure and search performance.
- Work closely with paid acquisition partners to improve landing page relevance, campaign conversion and attribution quality.
- Help scale digital acquisition performance through ongoing testing and optimisation rather than large-scale platform replacement.