Head of Marketing - Private Luxury Events (FTC)

Head of Marketing – Private Luxury Events
Borough, South London (SE1 1EP) - Hybrid
Fixed‑Term Contract until 30 June 2027

Private Luxury Events: Expect the Extraordinary

Private Luxury Events delivers world‑class experiences to the luxury travel community through its event brands Amour, Private Luxury, TFest and Ultra. Our ethos has always been to put the human experience first. This mantra has powered some of the most respected events in the industry, inspiring thousands of luxury travel professionals around the world and at the heart of everything we do lies a passion for connecting people.

Part of Worldwide Events Group

Private Luxury Events sits within Worldwide Events Group, founded in 2004 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human‑to‑human connection.

Innovation drives our evolution. We’re embracing AI to elevate personalisation, streamline event design, and create smarter, more intuitive experiences for our global communities.

Our Sister Brand: M&I

M&I brings together high‑calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe.

The Role

This is a fixed-term contract position (with the potential to become a permanent role) for an exceptionally creative, commercially minded, and experienced Head of Marketing.

As Head of Marketing, Private Luxury Events, you will play a pivotal role in shaping the future of one of the most respected brands in luxury travel events, whilst supporting the development of our next phase of growth.

You will lead a talented marketing team of two and work closely with commercial, design and operational teams to deliver exceptional marketing campaigns that strengthen brand visibility, deepen audience engagement, generate qualified leads, and support commercial growth.

This is a core generalist marketing role that combines brand stewardship, performance marketing, luxury industry relationship building, strategic partnerships, thought leadership, event marketing and team leadership.

You will be responsible for developing a marketing function that balances long-term brand building with support for our commercial teams’ annual revenue and profit goals. Success will require equal confidence in analysing campaign data and conversion metrics, developing lead generation strategies, building luxury brand partnerships, launching new event concepts, and creating compelling content that resonates with senior decision-makers across the global luxury travel and luxury lifestyle sectors.

This role requires a strong brand marketeer who will play a key part in expanding PLE's influence beyond luxury travel and into the wider luxury ecosystem. We are seeking someone who understands how luxury brands think, communicate, and collaborate, and who can position PLE as a leading voice not only in luxury travel but within the broader luxury landscape.

As part of this, the role will support the development and future launch of a major new luxury lifestyle event connecting leading voices from luxury hospitality, design, wellness, travel, real estate, fashion, and luxury consumer brands.

This is a player-coach role requiring both analytical and creative thinking with a hands-on approach. The successful candidate will be expected to remain closely connected to campaign delivery and to actively support and develop their team.

Success in this role will depend on your ability to build trusted relationships, develop influential partnerships, create highly effective marketing campaigns, and elevate PLE as one of the most respected and influential brands in its category.

You will report to the Director of Marketing, Worldwide Events initially for a handover period, and then to the MD, PLE.

Responsibilities

Marketing Planning

• Working with MD PLE, translate PLE commercial goals into measurable marketing plans with clear ROI metrics.
• Partner closely with sales, operations, and leadership teams to align marketing activity with business objectives, attendance targets, and revenue goals.
• Develop tactical plans to increase brand visibility, audience engagement, and market penetration across key growth markets.
• Lead go-to-market planning and launch activity for new event concepts and strategic growth initiatives.
• Identify opportunities to increase audience reach, brand influence, and commercial impact through innovative marketing initiatives.
• Balance brand-building activity with measurable lead generation and revenue outcomes.

 Brand Campaign Management

• Lead the development and execution of integrated brand campaigns across digital, email, social, content, PR, and partner channels.
• Drive the successful positioning and promotion of PLE's global event portfolio.
• Develop compelling campaign narratives that reinforce PLE's reputation as a premium and influential luxury brand.
• Collaborate closely with design and content teams to ensure creative excellence across all marketing activities.
• Leverage analytics, customer insight, and AI-powered tools to continuously optimise campaign effectiveness and creative performance.
• Ensure all campaigns align with wider business goals and support commercial success.

Performance Marketing Contribution

• Develop and execute integrated marketing campaigns across paid media, organic content, emails, and partner channels.
• Work closely with commercial team leaders and our performance marketing team to improve lead quality, MQL-to-SQL conversion rates, and pipeline performance.
• Work with our commercial department heads to develop audience acquisition strategies for hosted buyers, exhibitors, sponsors, and strategic partners.
• Lead the team to manage and optimise paid media campaigns across relevant platforms.
• Model an AI-first approach to ensure the team optimally analyse campaign performance, customer journeys, and conversion data to maximise ROI and marketing effectiveness.
• Ensure the team are building reporting frameworks and dashboards that clearly demonstrate marketing's contribution to commercial outcomes.
• Use data, testing and customer insight to continuously refine campaign performance.
• Leverage AI-powered tools developed by our AI team and automation to improve targeting, personalisation, and efficiency.

Brand & Creative Leadership

• Champion the PLE brand, ensuring it reflects innovation, quality, exclusivity and thought leadership within the luxury travel and luxury lifestyle sectors.
• Oversee brand consistency and creative excellence across all customer touchpoints.
• Collaborate closely with the Head of Design and creative team to develop compelling, differentiated brand storytelling.
• Champion an AI-first approach to content creation and campaign development.
• Ensure all marketing activity strengthens PLE's market position and brand reputation.
• Protect and evolve the brand's visual identity, tone of voice and positioning.

Content Strategy, Community & Thought Leadership

• Lead the development of inspiring, high-quality content across all channels to strengthen customer loyalty, engagement, and brand affinity.
• Develop a content strategy that positions PLE as a leading voice within luxury travel and increasingly within the wider luxury sector.
• Create thought leadership programmes that showcase industry insight, innovation, and expertise.
• Ensure content is optimised for AIEO, GEO, SEO and emerging search behaviours, working with our AI and performance marketing team.
• Develop community engagement initiatives that deepen relationships with buyers, suppliers, partners, and industry stakeholders.
• Build ambassador, influencer and advocacy programmes that extend PLE's reach and credibility.
• Lead PR activity, media partnerships, and editorial collaborations to strengthen visibility and authority.

Luxury Industry Relationships & Partnerships

• Build and maintain strong relationships with potential collaborators and influencers in our community, including luxury hotels, destinations, tourism boards, travel brands, luxury lifestyle brands, media titles, and industry associations.
• Working with the MD, PLE to identify and secure strategic partnerships that strengthen PLE's reputation, reach and commercial value.
• Support sales teams in securing sponsorship opportunities with tailored marketing packages and strategic collaboration.
• Develop innovative partnership concepts that enhance customer experience and create new revenue opportunities.
• Represent PLE at industry events, networking functions, and strategic meetings globally.
• Act as a visible ambassador for the PLE brand within the luxury travel and luxury lifestyle sectors.

Team & Budget Management

• Lead, mentor, and develop a high-performing marketing team, fostering creativity, accountability and continuous learning.
• Create a collaborative, supportive and high-performing team culture.
• Manage departmental budgets effectively, ensuring strong ROI and operational efficiency.
• Establish clear KPIs, reporting frameworks and performance dashboards.
• Ensure effective prioritisation of resources across a busy and complex event portfolio.
• Encourage experimentation, innovation, and the intelligent use of AI across the marketing function.

Market Intelligence & Insights

• Ensure the team are monitoring competitor activity, luxury consumer trends, and market developments.
• Model use of AI tools, benchmarking platforms, and customer insights to identify opportunities and risks.
• Combine data-driven analysis, anecdotal and real customer feedback, and industry intelligence to improve marketing effectiveness.
• Provide actionable recommendations that support growth, innovation, and commercial performance.
• Encourage continuous learning and professional development across the team.

Due to the nature of our work, you may occasionally be required to work outside standard hours to attend and support our events or meet key deadlines.