Associate Director – Brand Marketing, Emerging Sports Growth

We are looking for a marketer with a genuine passion for sports beyond cricket: someone who understands how to build fandom around emerging and under-penetrated properties.

As the marketing champion for JioStar’s emerging sports portfolio - including Kabaddi, Wimbledon, WPL, Esports, and other strategic non-cricket properties. You will be responsible for driving audience growth, building cultural relevance, and turning niche interest into sustained viewing habits.

This role is ideal for someone who combines fan empathy, challenger-brand thinking, and strong execution capability to build momentum for both marquee international properties and fast-growing domestic sports.