Creator Marketing Lead
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.
About the role
Developers don’t discover tools through ads. They discover them through people they trust. The creators who shape developer opinion already determine what tools win.
We’re hiring a Creator Marketing Lead to define how Cursor wins through creators. You’ll identify who matters, win them early, and build a system where creator output drives awareness, product adoption, and long-term usage.
Developer tools are being rewritten. The creator layer that shapes what developers adopt is still wide open. If we build this right, Cursor wins by default. You’ll be the person who builds that.
What you’ll do
Identify the creators and communities that actually influence developer adoption.
Win high-leverage creators early and turn them into long-term advocates.
Ship high quality content at scale with creators that developers trust and act on.
Develop a creator ecosystem that nurtures long-term relationships and genuine advocacy, not one-off partnerships.
Build a flywheel where creator content extends into paid media, social, and product launches.
Double down on what works and cut what doesn't.
What success looks like
Cursor becomes the default tool across top developer creators.
Creators choose and seek out partnerships with Cursor.
Creator-driven growth produces high-retention, high-value users.
We consistently identify and scale breakout creators early.
The system compounds over time, not just from campaign to campaign.
You may be a fit if
You've driven real outcomes from creator/influencer work, not just reach.
You can watch a dev tutorial and immediately know if it's good.
You've built the system while running and scaling it.
You care about impact over activity and playbooks.
You can go from idea to execution to results seamlessly.
You know how to spot creator potential before it's obvious.
Why this role matters
The companies that win in developer tools aren’t just better products. They’re the ones developers hear about, trust, and adopt first.
You’ll define how that happens for Cursor.