Digital Marketing Lead (Remote - within Europe)

About SlashData

SlashData helps product, platform, and engineering leaders understand how software development is changing in the AI era. For over 20 years, we have helped many of the world’s leading technology companies understand developers, developer ecosystems, and the tools and workflows shaping the future of software.

Our work helps clients:

• understand how the developer ecosystem and software engineering teams are evolving,
• build better products, platforms, and go-to-market strategies for the AI era,
• make smarter decisions about the tools, practices, and investments shaping the future of software.

Our ambition is to become the industry-standard measurement system for the software development economy - the reference point that product, platform, and engineering leaders rely on to make decisions about developers, AI, and the future of software.

The Role

We are looking for a highly data-driven Digital Marketing Lead who is accountable for measurable pipeline growth and revenue contribution, working alongside an external digital marketing agency. The role works within the sales and marketing team, which consists of two account managers, one SDR and the marketing person.

This is not a visionary or creative brand role. This is a performance-led marketing leadership role focused on targets, funnel optimisation, and commercial impact. You will own lead-generation performance, marketing contribution to pipeline, conversion improvement, and close alignment with Sales. You will operate through data, dashboards, testing and continuous optimisation.

What You’ll Be Doing

Revenue & Funnel Ownership:

• Set and deliver ambitious MQL and SQL targets.
• Improve MQL → SQL conversion rates.
• Increase marketing-sourced and marketing-influenced pipeline.
• Optimise the full funnel: traffic → lead → MQL → SQL → opportunity.
• Identify and fix leakage points in the funnel.

Demand Generation & Campaign Performance:

• Build and execute a multi-channel demand generation strategy.
• Increase high-intent inbound leads.
• Improve website and landing page conversion rates.
• Develop structured cross-sell and upsell marketing initiatives.
• Ensure all campaigns are ROI-driven and measurable

Website, Messaging & Positioning:

• Oversee SlashData.co performance and conversion optimisation.
• Sharpen the commercial positioning of research and data products.
• Ensure value propositions are clear, differentiated and outcome-focused.
• Align all messaging to target platform leaders and engineering leaders.

PR, Visibility & Distribution (Performance-Oriented):

• Plan and execute commercially valuable PR initiatives.
• Build strategic content distribution partnerships.
• Increase qualified traffic and visibility within the developer ecosystem.
• Ensure visibility initiatives support pipeline goals, not vanity metrics.

The role aligns with the sales team daily, and also owns the measurement and reporting of all marketing activities. It reports weekly to the CEO and monthly to the leadership team.