Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.
At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.
The Role:
This is a new role and a key hire as we develop our marketing and content strategy in new and established markets. Reporting directly into the VP Marketing, the role works collaboratively across the business to bring to life the trends, themes and topics which are most relevant to our customer base on a weekly basis. Key responsibilities include:
- Ownership of reactive (weekly) content plan - working alongside social, VM and editorial teams to bring this to life across channels
- CRM execution of the above plan, alongside the CRM exec who will build the campaigns.
- Working with the CRM product team to optimise for future performance
- Development and ownership of Product Marketing calendar and briefs, to ensure we are talking to consumers and customers about the most compelling parts of our digital proposition as it evolves
- Reporting on email and push notification performance including always-on and specific campaigns - this includes email CTR, revenue, acquisition of members, and our retention rate.
- Working collaboratively with both the marketing teams and the Product Engineering Teams to develop audience segments and future strategies, including use of new CRM channels
- Working collaboratively with the Product Engineering teams, to ensure you are fluent in the on-site and in-app roadmap