About the Team:
The Insights team at JioHotstar is responsible for understanding audience behavior, preferences, and consumption patterns across the platform. The team focuses on generating high-quality, actionable insights through qualitative research and data interpretation, enabling informed decision-making across content, marketing, and product functions.
Working closely with cross-functional teams, the function plays a key role in bringing the voice of the consumer into business decisions, ensuring that audience perspectives are consistently reflected in how content is evaluated, positioned, and promoted.
About the Role:
This role will be responsible for leading qualitative audience insights to support decision-making across content, marketing, and product teams at JioHotstar.
In essence, this is an insights-first role focused on decoding audience behavior and translating it into clear, actionable inputs for the business. It has three key dimensions:
(i) an insights leader capable of deeply understanding audience motivations, preferences, and consumption patterns,
(ii) a translator of insights who can convert research findings into practical, business-relevant recommendations,
(iii) a collaborator who works closely with multiple teams to ensure insights are effectively applied across decisions.
