VP, Connected Commerce & Consultancy UK

2087 - VP, Connected Commerce & Consultancy UK

The VP, Connected Commerce C Consultancy UK will lead the development of WPPM’s upstream commerce capability in the UK, focusing on strategic advisory, consultancy-led growth, and integration of commerce into broader client business strategy.

This role is accountable for positioning WPPM as a strategic commerce partner to clients, moving beyond activation into areas such as portfolio strategy, go-to-market design, retail and marketplace strategy, connected media planning, and complementary commerce models including social commerce and agentic commerce.

Working closely with the VP Commerce UK and Growth leadership, this role will unlock new revenue streams through consultancy, strengthen senior client relationships, and ensure commerce is embedded early in client planning and decision-making.

Key Responsibilities

• Lead the Connected Commerce consultancy agenda
  • Define and lead the UK Connected Commerce consultancy proposition, establishing clear, productised offerings that address client needs across strategy, retail, media, and business
  • Lead senior client engagements, shaping end-to-end commerce strategies that connect brand, trade, retail media, marketplaces, and owned
  • Act as a senior strategic partner to clients, building relationships with C-suite stakeholders across marketing, commerce, and commercial
  • Translate complex commerce ecosystems into clear, actionable frameworks and growth plans for
  • Develop strategic solutions across key areas including:
    • Retail and marketplace strategy (e.g. Amazon, Tesco, Boots, )
    • Social commerce and shoppable media (e.g. TikTok Shop, Meta, Pinterest)
    • D2C and owned commerce ecosystems

• Drive revenue growth through consultancy
  • Identify and convert consultancy opportunities into fee-based engagements, building a sustainable and scalable revenue
  • Partner with Growth and Client Leads to expand scope within existing clients and unlock new upstream
  • Ensure consultancy engagements translate into downstream media and commerce activation
  • Support the development of commercial models, pricing structures, and go- to-market approaches for consultancy

• Integrate commerce across capabilities
  • Act as the connector across media, commerce, content, data, and technology teams to ensure delivery of a unified Connected Commerce
  • Work closely with VP Commerce UK to ensure seamless transition from strategy into activation and
  • Embed commerce thinking into broader media strategy, planning, and measurement
  • Ensure alignment between consultancy outputs and operational execution across

Example Projects You'll Lead

• Designing end-to-end Connected Commerce strategies for key UK clients, linking brand, media, and retail
• Leading consultancy engagements focused on retail and marketplace strategy, go- to-market design, and commerce
• Shaping commerce strategy for priority new business pitches and major client
• Developing reusable consultancy frameworks and tools to scale Connected Commerce across clients.

What Success Looks Like

• Growth in consultancy-led revenue and clear pipeline of strategic
• Increased influence of commerce in upstream client decision-making and budget allocation.
• Stronger integration between commerce, media, and content across key
• Improved new business performance driven by differentiated commerce strategy

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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