Digital Media Specialist

As the Digital Media Specialist (DMS), you will be tasked with ensuring a luxury online customer experience, through the representation of the Centre’s New and Pre-Owned vehicles, to drive sales and support the achievement of Centre’s objectives.

Reporting to the Used Car Manager, you will create high quality images, video content and digital media to showcase the Centres vehicle stock across online platforms. This role supports the Centre sales team to ensure vehicles are presented to the highest standard, diving customer engagement and customer enquiries.

Responsibilities:

Vehicle Photography & Media

• Capture high-quality, consistent images and video walkarounds of all vehicles for online listings
• Ensure all vehicles are photographed promptly once prepared for sale
• Edit and upload images to the Centre website, manufacturer portals, and third-party advertising platforms
• Maintain visual standards by presenting vehicles in a professional and appealing manner

Digital Media & Content

• Produce creative digital content for marketing campaigns, including short videos, social media reels, and promotional graphics
• Assist the Centre Support Manager and Marketing Department, with social media content production and unique creative initiatives that are in line with Porsche Brand and PRG Marketing strategy, to engage audiences and promote stock

Stock Management Support

• Work with the sales and preparation teams to track vehicles through the preparation process to ensure timely photography
• Co-ordinate vehicle valeting and preparation schedules to ensure availability for media capture
• Keep online listings accurate, ensuring all vehicle images, specifications, and details are up to date
• Assist in reporting on stock presentation and online visibility
• Assist with showroom preparation including vehicles, merchandise and displays
• Be proactive in maintaining professional standards of the Centre’s presentation

Equipment & Standards

• Maintain equipment and designated vehicle photo area(s) to professional standards
• Ensure compliance with brand guidelines for imagery and media output
• Identify opportunities to improve presentation standards and digital engagement