Director – Live Sports Marketing (Core Fans)

We are looking for a sports-obsessed marketer to lead audience retention and engagement for live sports by deepening loyalty among the platform’s core fan base across television and digital. In this role, you will drive strategies that increase repeat tune-in, strengthen fandom, and grow consumption among the most engaged sports viewers, ensuring marquee sports properties deliver sustained audience depth across tournaments. You will lead real-time interventions to improve retention, maximize watch-time, and strengthen platform loyalty, with a strong focus on Connected TV as the next frontier for premium sports viewing. This role is ideal for a marketer who combines audience insight, retention strategy, and execution agility to deepen engagement and maximize value from high-intent sports audiences.