We are looking for a sports-obsessed marketer to lead audience acquisition and growth for live sports by expanding the light and new fan base across television and digital. In this role, you will drive how new audiences discover, sample, and return to marquee sports properties, building repeat viewing behaviour among casual fans and converting them into habitual sports viewers. You will lead real-time marketing interventions during live tournaments to maximize reach, drive consumption, and accelerate audience growth, with a strong focus on mobile as a key driver of new fan acquisition. This role is ideal for a marketer who combines growth thinking, consumer insight, and execution agility to scale live sports audiences in high-intensity, fast-moving environments.
