Head of Ecommerce Brand Launches

The Brand Launch Manager is a high-ownership, execution-focused role responsible for taking AJ Media's consumer brands from zero to fully operational. 

This person consolidates responsibilities around: administrative and merchant setup work, website QA and launch coordination, and brand portfolio risk monitoring. The goal is a single accountable owner who can run brand launches end-to-end.

The ideal person for this role is an exceptionally detail-oriented project manager with eCommerce experience — someone with a high sense of common sense, strong administrative instincts, and the ability to manage many moving parts simultaneously without dropping anything. A PM with an eCommerce exposure is the right archetype.

What You'll Own

1 — Brand Administration & Merchant Setup 

This is the most operationally critical pillar. Errors here — wrong company name on a processor application, a missed document, an incorrectly filed form — can permanently damage a brand entity's relationship with payment processors. Precision is non-negotiable.

• Purchase domains and create all brand-level email addresses (support, owner/signer) and phone numbers via AirCall
• Prepare and submit merchant account applications to payment processors — ensuring all documents are correct on the first attempt
• Act as the central coordinator between internal teams and our vendors, ensuring all required documentation is gathered, signed, and submitted on time
• Prepare and maintain the brand setup and compliance checklist — ticking off every requirement before any application is submitted
• Create helpdesk/ticketing infrastructure for each new brand (Gorgias or equivalent): categories, auto-responses, escalation rules
• Coordinate 3PL agreements and returns documentation in partnership with the Supply Chain Manager — you are responsible for the paperwork, not the relationship

2 — Shopify/Legal for Compliance Site Build, QA & Launch Coordination 

You are the project manager of every site launch — not the developer. You will work with our developers  and the existing graphic designer to ensure every brand site goes live on time and looks legitimate.

• Coordinate and oversee Shopify/Legal  store setup: theme configuration, product listings, pricing, collections, and checkout configuration
• Brief and manage resources; clearly communicate what needs to be built and hold developers accountable to deadlines
• Ensure all platform integrations are connected and tested pre-launch: payment gateways, email/SMS (Klaviyo), review apps, analytics, and fulfillment
• Own pre-launch QA end-to-end using a structured checklist — checkout flows, order confirmation triggers, mobile performance, fulfillment webhooks, pixel/analytics firing
• Coordinate go-live across all parties; nothing goes live without your sign-off
• Build and maintain launch SOPs that make each subsequent brand launch faster and more reliable than the last

3 — Brand Portfolio Risk Monitoring  

Maintain and uphold the current  risk framework and built. Your job is to read it, monitor it, and flag anything that needs action.

• Monitor brand portfolio health on a regular basis
• Flag brands that are over-concentrated in volume or approaching risk thresholds
• Recommend when a brand should be retired and replaced, based on defined criteria in the framework
• Act as the portfolio 'load balancer' — working with the Production Manager to decide which brand new products should launch under based on current volume and capacity
• Contribute to ongoing brand diversification — ensuring AJ Media is never over-concentrated in a single brand entity.