Marketing Executive
Job title: Marketing Executive
Contract Type: Full Time Permanent, subject to 6 months' probation
Who are we?
Culligan Home Ireland, a leader in the water treatment, we believe that cleaner, healthier water can help contribute to improving the lives of people around the world and is a key driver towards solving some of the biggest challenges that lie in our future.
Our goal is to do everything we can in the areas where we are best equipped to truly effect change. To that end, we’ve developed a core set of commitments that align with the UN Sustainable Development Goals and serve as the focus of our work to build a better world.
This role is responsible for driving digital performance marketing and brand visibility across multiple online channels. The Marketing Executive plans and optimises Paid For Advertising campaigns (primarily Google Ads), improves Organic Search performance through SEO tactics, manages the company website (Shopify) to ensure strong user experience and accurate content.
Core role and responsibilities:
- Plan, execute, and optimise Google Ads campaigns (Search, Display, Shopping, Performance Max).
- Conduct keyword research, SEO audits, and on‑page optimisation to improve organic search performance.
- Manage and update the company website, ensuring strong UX, technical health, and accurate content.
- Experience adapting paid search strategy for LLM-driven discovery environments to maximise visibility in AI – generated results.
- Analyse and report on Digital Marketing performance using GA4, CRM systems, and digital dashboards; prepare structured reports.
- Interpret reports and make recommendations for campaign changes and commercial decisions.
- Manage social media channels and support brand awareness and engagement initiatives.
- Collaborate with internal teams to align marketing activities with business objectives.