Product Marketing Lead / Growth Lead - Headquarter
What you should know about SKELAR. It's a venture builder — in other words, a company that builds companies. With us, founders create consumer businesses that become leaders in the global markets of EdTech, Mental Health, Petcare, FashionTech, and others.
SKELAR professionals build tech products that earn recognition from Product Hunt and The Webby Awards, and receive thousands of positive reviews on TrustPilot. In total, the tech products of our businesses are used by 10M+ people worldwide. All of this is thanks to strong teams — because our people are SKELAR's core value.
For professional growth, we've built an environment rich in expertise and unlimited opportunities — and we're looking for those who seek challenges.
The Role
We're looking for a Product Marketing Lead to own the full funnel — strategy, experimentation, team, and performance — driving the growth of a subscription product used by people all around the world.
You'll sit at the center of growth, connecting acquisition, monetization, product, and data into one coherent, fast-moving machine. You'll manage a team of 4+ sharp PMMs and be the person who sets the direction, raises the bar, and ships results.
What We're Looking For
3+ years in Growth, Product Marketing, or CRO/Experimentation roles with real ownership
Proven track record managing large-scale budgets and leading teams
Strong experimentation expertise: A/B testing, statistical significance, building a test-and-learn culture
Deep understanding of unit economics — CAC, LTV, ROAS, churn, contribution margin
Solid UX sensibility and user research experience
Strong analytical skills and comfort working with data (Amplitude, Tableau, or similar)
Experience with MarTech solutions and marketing automation
Hands-on experience in mobile app performance marketing — subscription products preferred
Comfortable moving fast, making decisions with imperfect data, and owning outcomes
English B2+ — written and spoken
What You'll Own
Full-Funnel Growth Strategy
Develop and execute a comprehensive growth strategy across acquisition, conversion, and retention
Build a marketing hypothesis roadmap — continuous experimentation, always shipping
Establish testing frameworks, scaling rules, and control systems for CPA and ROI
Funnel & Conversion Ownership
Own quiz funnel strategy end-to-end: hypothesis generation, A/B testing, analysis, iteration
Drive subscription conversion and ARPU growth across all key funnels
Build tailored funnel experiences for different audiences and traffic sources
Team Leadership
Lead and grow a team of 4+ Product Marketing Managers
Run 1:1s and performance reviews, and actively develop your people
Identify gaps and recruit additional talent as the business scales
Build a data-led, high-performance marketing culture where bold ideas are tested, not just discussed
Coordinate a cross-functional squad (engineering, analytics, design, PMM) to hit shared KPIs
Reporting & Analytics
Build full-funnel reporting across all channels and traffic sources
Report directly on growth KPIs to leadership
Use data to make fast, smart decisions on budget, creative, and audience strategy
Work with BI tools (Amplitude, Tableau, or equivalent) to surface insights and drive action
At SKELAR, we've created an environment for professional self-realization:
SKELAR Platform. The operational core of the venture builder that helps founders move faster from zero to one. Business teams stay focused on the product, while 10+ teams within Platform cover Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and other functions.
Networking and knowledge sharing as part of the culture. Among our colleagues are co-founders who have launched multiple businesses, as well as some of the strongest specialists on the market. So the expertise we need is always within arm's reach.
Exclusive domain-specific education. We've built our own learning programs for teammates to choose from — ranging from a 2-month school for early-career managers to AI intensives and professional clubs in development, product management, and more.
Impact through systemic support for Ukraine. We have our own charitable foundation, SKELAR foundation, created by SKELARians themselves — and thanks to every employee, we deliver important social projects. For example, we launched Europe's first accelerator for veterans and are building a platform for veteran support at the national level.
An ecosystem for productive work. We've created spaces for SKELARians that inspire results — with our own gym, climbing wall, Bali-themed green zones, and libraries. In spaces where service, safety, and comfort are synced with the pace of team growth, we get a wow-experience and work more effectively.
We'll share more at our intro meeting.
Join us to build the next big everything at SKELAR — together!