About the Role
BNBChain is one of the most active blockchain ecosystems in the world, processing over 30 million transactions daily. We are looking for a Product Marketing Manager who sits at the intersection of product, marketing, and ecosystem growth — someone who deeply understands what we build, knows who needs it, and can articulate the value in a way that resonates with developers, institutions, and end users alike.
This is not a traditional marketing role. You will be embedded in the product and ecosystem teams, translating complex technical capabilities into compelling narratives, go-to-market strategies, and developer adoption campaigns. You will be the voice that connects what BNBChain builds to the world outside.
Responsibilities
Product Positioning & Messaging
Develop and own the positioning, messaging, and narrative for BNBChain ecosystem products across verticals: DeFi, payments, AI infrastructure, stablecoins, and RWA
Translate complex technical concepts (ERC-8004, MPP, x402, BNBChain MCP, Account Abstraction) into clear, compelling value propositions for different audiences — developers, institutions, retail users, and media
Maintain a consistent product narrative across all external touchpoints: website, docs, social, events, and partner communications
Conduct messaging audits and competitive positioning analysis to ensure BNBChain's story is differentiated and credible
Go-to-Market Execution
Lead GTM planning and execution for new product launches and ecosystem milestones — from pre-launch teaser campaigns to post-launch adoption drives
Coordinate cross-functionally with product, BD, engineering, and community teams to align launch timing, messaging, and distribution
Define and track GTM success metrics: developer signups, integration counts, media coverage, social reach, on-chain adoption
Own the launch calendar and ensure every major product moment has a corresponding marketing moment
Developer & Ecosystem Marketing
Build and execute developer marketing programs that drive awareness and adoption of BNBChain developer tools: Agentic SDK, BNBChain MCP, Wallet SDK, x402, etc
Create and distribute technical content that resonates with builders: integration guides, comparison pieces, case studies, ecosystem spotlights
Partner with ecosystem projects on co-marketing campaigns that amplify BNBChain's ecosystem depth
Requirements
Experience
3+ years of experience in product marketing
Demonstrated experience taking Web3 products to market: developer tools, DeFi protocols, payment infrastructure, or blockchain platforms
Proven ability to write compelling technical content that resonates with both developer and non-developer audiences
Track record of executing successful GTM campaigns with measurable outcomes (developer adoption, media coverage, on-chain activity growth)
Marketing Skills
Strong copywriting and storytelling ability: can explain how an ERC-4337 smart wallet works and why a non-technical CMO should care, in the same document
Experience building and executing multi-channel campaigns: content, social, events, partnerships, and community
Ability to define and track marketing KPIs tied to product adoption, not just vanity metrics
Experience creating BD and sales enablement materials for enterprise or institutional audiences
Communication
Experience writing for multiple formats and audiences
Good to Have
Domain Expertise
Experience in AI / developer tool marketing: familiarity with MCP, Agent SDKs, LLM infrastructure — able to articulate why BNBChain's AI Agent platform matters to a builder audience
Experience marketing stablecoin or RWA products: understanding of the institutional and retail narratives around tokenized assets, yield-bearing stablecoins, and on-chain treasuries
Ecosystem & Community
Existing network within the Web3 developer, DeFi, or institutional blockchain community
