Head of Demand Generation
Resumo da vaga pela JobGrid
Head of Demand Generation at Capital Economics: London, Reino Unido; Híbrido; Tempo inteiro; Lead; Marketing e crescimento. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: London, Reino Unido, Híbrido
- Role classification: Marketing e crescimento, Tempo inteiro, Lead
- Source freshness: checked by JobGrid on 2026-06-09.
- Application path: candidates continue to the employer application page with non-personal referral tags.
Capital Economics is seeking a commercially accountable Head of Demand Generation to lead new logo acquisition across its macroeconomic subscriptions, consulting and advisory businesses.
The role owns the end-to-end acquisition engine spanning inbound demand generation, campaign orchestration, digital evaluation journeys and sales-led acquisition programmes. Working closely with Sales leadership, the successful candidate will be accountable for pipeline growth, conversion performance and new logo revenue contribution.
The position sits at the centre of Capital Economics’ GTM transformation programme and operates as a commercially integrated acquisition leadership role connecting Marketing, Sales, Product and the global Economist team.
The role will work closely with the Digital Acquisition & Conversion Manager, who will own digital journey optimisation, web conversion, analytics, behavioural routing and conversion tooling infrastructure.
Key Responsibilities
New Logo Acquisition & Pipeline Growth
- Own the new logo acquisition strategy across inbound, digital, events and sales-supported programmes.
- Deliver measurable pipeline growth, conversion improvement and new customer acquisition outcomes.
- Build scalable acquisition motions designed to improve conversion efficiency and pipeline velocity.
- Partner closely with Sales leadership on campaign priorities, territories, segments and conversion activity.
Demand Generation & Campaign Orchestration
- Coordinate economist, editorial and sales activity into commercially aligned GTM campaigns.
- Develop targeted acquisition programmes including competitor displacement, win-back, consulting activation and new segment growth.
- Lead inbound demand generation across all channels leveraging content, webinars, events, search, email, paid acquisition and digital channels.
Evaluation Journey & Commercial Conversion
- Own commercial performance across evaluation journeys including trials, gated access and onboarding entry pathways.
- Work closely with the Digital Acquisition & Conversion Manager to improve CTA architecture, landing journeys, behavioural routing and conversion performance.
- Partner with Lifecycle Marketing and Customer Experience teams to ensure smooth progression from evaluation into onboarding and expansion.
- Retain accountability for acquisition-stage commercial outcomes and new logo conversion performance.
Commercial Operations & Performance
- Define KPI frameworks across acquisition, evaluation, conversion and pipeline progression.
- Improve attribution, reporting, routing and funnel visibility alongside RevOps Analytics teams.
- Introduce structured testing, optimisation and campaign performance management across the acquisition funnel.