Resumo da vaga pela JobGrid
VP, Field Marketing at GBG in Chester, United Kingdom, shown as a hybrid role in Marketing & Growth at Executive level. JobGrid presents normalized facts from the source posting, keeps the English source boundary intact, and sends candidates to GBG’s original public application page with non-personal referral parameters.
- Source posted at 2026-06-08 16:36 UTC and last checked by JobGrid on 2026-06-09 11:00 UTC, so the listing includes freshness context.
- Structured classification on the page is Marketing & Growth with Executive seniority; employment type and salary are not provided in the payload.
- Location is Chester, United Kingdom, with workplace type marked hybrid.
- The job content is carried in English; JobGrid does not add missing requirements or compensation details that are not present in the source facts.
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About the team and role
The Field Marketing team at GBG consists of regional-specific marketing professionals across Americas, EMEA, and APAC. Together, the team manages account-based marketing, event marketing, and other field activities to drive sales pipeline for each territory. Field Marketing are on the front lines of GBG’s go to market strategy and help shape the business’s overall growth.
Vice President of Field Marketing
The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We’re open to team members being based near Chester or London.
What you will do
- Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
- Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
- Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
- Responsible for both first-party and third-party event marketing and increasing ROI from events
- Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
- Measure the performance of the field marketing efforts, including pipeline and revenue impact
Skills we’re looking for
- Experience leading a globally distributed team
- Strong partnership with sales teams and the broader go-to-market organization
- Familiarity with 6sense or similar ABM technologies
- Proven ability to drive ROI from events
- Expertise in process, people, and resource management, including both in-house and external contractors
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Unleash your potential and be part of our mission to power safe and rewarding digital lives.