Copywriter (English)

What is Exoticca?
Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.

What do we do?
We are seeking an English-speaking Copywriter with more than 3 years of experience in Copywriting (advanced Spanish level is a plus.) You will help to create unique and curiosity-piquing content that inspires our customers to book their dream trips. You will write captivating copy for our extraordinary multi-day itineraries as well as servicing various marketing channels and internal teams.

What will you do?

• Use technical and creative copywriting skills to produce a variety of assets, including newsletters, landing pages, website copy, flyers, social media posts, amongst others.
• Adapt assets for use in B2B and B2C channels, understanding the nuances of communicative and persuasive techniques between audiences.
• Have a keen understanding of conversion techniques and how to effectively implement them in channel-appropriate formats.
• Understand, review and track the performance metrics of our assets and work together with channel owners on how to optimise them.
• Have a clear understanding of full funnel communication – from awareness to conversion, and a proven ability to write persuasive copy that achieves objectives; from hooking in prospects to achieving conversions.
• Take ownership of one or more channels and lead on the creative and strategic communications approach to be implemented, reporting and tracking progress with your Team Lead.
• Create captivating and user-friendly trip itineraries that capture the imaginations of travelers.
• Develop compelling and unique content that adheres to our branding and style guidelines.
• Clear understanding of how to use AI effectively without diluting distinctiveness of content.