Creative Lead

About Wonderbly

Wonderbly creates beautifully illustrated personalised books and gifts that help people celebrate life’s moments in a more meaningful way. From children’s stories to keepsake gifts, our products combine storytelling, illustration and personalisation to create something genuinely special - creative work that lives beyond the screen.

We’re now evolving our creative model to better support the next phase of growth - increasing creative velocity, strengthening video and performance capability, and building a more effective in-house engine across paid, CRM, onsite and brand touchpoints.

The Role

We’re looking for a Creative Lead to take ownership of creative output across Wonderbly’s key marketing channels. You’ll be working on a category that is inherently creative, bringing beautifully illustrated, story-led products to life and producing creative work rooted in storytelling, imagination and emotional connection.

This is a hands-on leadership role for someone who can combine strong creative judgement with commercial instinct and operational grip. You’ll lead the team day-to-day, raise the quality and consistency of output, and build an effective and scalable content and production engine - while getting stuck into the work yourself where needed.

This role is not just about creative review or high-level direction. We’re looking for someone who can lead, make, direct, prioritise and improve.

You’ll play a key role in helping Wonderbly produce better creative, faster - particularly across paid social, CRM, onsite and video - while shaping how the team evolves over time. While the initial focus is on Wonderbly, there is opportunity over time to help shape and scale creative capability across the growing Wonderbly group.

What you’ll do

Own creative output

• Lead creative across paid social, CRM, onsite and organic channels
• Ensure work is on-brand, commercially effective and fit for channel
• Act as the single owner of creative quality and delivery

Drive creative velocity

• Increase the pace and volume of high-quality output across formats
• Improve workflows, prioritisation and ways of working to reduce bottlenecks

Lead hands-on creative and production

• Concept, direct and contribute to creative work yourself where needed
• Art direct shoots and oversee content production end-to-end
• Deliver strong output efficiently with internal teams and external partners

Partner with Growth on performance creative

• Work closely with Growth to improve paid creative effectiveness
• Translate testing needs into a stronger pipeline across statics, video and iterations
• Build tighter feedback loops between performance and creative

Build a more effective creative engine

• Assess where to build in-house capability vs use freelancers
• Improve resourcing and output efficiency while continuing to elevate creative quality and brand impact
• Help shape future team structure and hiring needs

Lead and develop the team

• Provide clear, hands-on leadership and direction
• Coach and develop team members
• Build energy, ownership and accountability within the team