Director, Customer Onboarding Success - APAC
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.
About the Director, Customer Onboarding Success - APAC...
At SiteMinder, we’re transforming the way the world’s hotels connect, sell, and grow. As our Regional Director of Customer Onboarding, you will lead the team that turns new customers into long-term, high-value users of our platform.
This is a strategic leadership role at the core of our customer growth motion. You’ll be responsible for shaping and scaling onboarding across your region: driving early life success, accelerating time-to-value, and ensuring customers are set up for long-term retention and expansion.
You’ll lead through leaders, managing a team of Team Leaders who guide our Onboarding Specialists, while partnering closely with Sales, Product, Support, and Customer Success to continuously elevate how we deliver value to customers from day one.
If you thrive in high-growth SaaS environments and enjoy building teams, systems, and outcomes at scale, this role gives you both ownership and influence across the full customer journey.
What you'll do:
Own and scale the regional onboarding function, ensuring consistent, high-quality execution across multiple teams
Lead, coach, and develop Team Leaders to build a high-performing, accountable, and customer-obsessed culture
Drive regional performance against key metrics including activation, time-to-value, early life retention, and customer satisfaction
Set the strategic direction for onboarding, continuously improving processes, tooling, and operating rhythm
Partner cross-functionally with Sales, Product, Support, and Customer Success to ensure seamless customer handoffs and feedback loops
Translate customer insights into actionable improvements that influence product, process, and experience design
Analyse performance trends and present insights to senior leadership to inform strategic decisions
What you have:
Extensive experience leading customer-facing teams in a SaaS or high-growth technology environment
Proven success operating at a senior leadership level, managing leaders of teams rather than just individual contributors
Strong commercial mindset with a track record of driving measurable customer and business outcomes
Exceptional leadership and communication skills, with the ability to influence across senior stakeholders and global teams
Strong ability to communicate effectively across multiple markets, with experience navigating different cultures and market dynamics
Analytical strength with a data-driven approach to performance management and continuous improvement
Experience scaling teams, processes, or customer operations in fast-moving environments
Willingness to travel regionally as required
Our perks & benefits
Equity so you can share in SiteMinder’s growth and success
Hybrid working model (office + remote flexibility)
Mental health and wellbeing support initiatives
Generous parental leave, including secondary carers
Paid birthday, study, and volunteering leave each year
Team events, social clubs, and global celebrations
Employee Resource Groups (ERGs) for connection and community
Ongoing investment in your growth, learning, and leadership development
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.