Business Unit: Conversion - We’re CRO experts who help brands to optimize their digital ecosystems, websites, platforms, and customer experiences to drive real, measurable growth.
Reporting to: Director of Experimentation Strategy
Location: Vancouver - Hybrid (2 days/week in office)
About
GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.
We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.
Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don’t just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs.
This is where rebel thinking, smart technology, and data-driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel your growth and deliver measurable impact.
The Role
As an Experimentation Consultant, you will work closely with the Sr. Experimentation Consultant, Account Lead, and the Digital Programs team, to identify revenue growth opportunities, propose solutions to increase client online conversion rates, and help our clients answer key business questions through experimentation and data.
Externally, you will support the Sr. Experimentation Consultant on target accounts, and are responsible for the execution and delivery of work for clients. You will be responsible for overall client success and satisfaction through proactive client communication, relationship management, expectation setting, and positive experiment & program results, by executing research, hypothesis ideation, prioritization, strategy, and analysis. You will be counted on to manage ongoing experimentation programs including the crafting and presentation of intriguing stories and actionable recommendations through data and insights from experiments.
Internally, you will report to a Sr. Experimentation Consultant. You will work with the account team, including Digital Programs, to deliver value to the client while maintaining profitability through internal innovation.
Responsibilities
Experimentation Strategy & Technical Expertise
- Overall client success, satisfaction, and retention through positive Experimentation results.
- Research & interpret data, run statistical calculation, draw conclusions, and pitch actionable strategies, results, and insights to a wide variety of client stakeholders and senior management.
- In-depth technical understanding of Experimentation in order to create technically feasible experiments.
- Present insights & results with engaging storytelling to executive stakeholders (remotely & in-person) in order to secure their assurance in Conversion.
- Develop and plan experimentation roadmaps by analyzing large and detailed data sets in order to identify the biggest areas for improvement and implement strategies to capitalize on these opportunities.
- Maintain an advanced understanding of conversion drivers including user research, data analytics, neuro-marketing, persuasion principles, and business context.
Account & Client Relationship Management
- Maintain & continually increase understanding of the client’s organizational goals for Experimentation within each engagement.
- Working with Digital Programs team and Sr. Experimentation Consultant to build personal relationships with clients, becoming trusted partners in order to secure our expertise in all client needs.
- Collaborating with Digital Programs and Sr. Experimentation Consultant in the planning and development of Executive Business Reviews, Insights, and Results.
- Manage stakeholder relationships, review and obtain input at key stages, and make judgment calls on input to ensure continued alignment and transparency.
- Help identify growth and expansion opportunities within client engagements.
- Support the Digital Programs team and Sr Experimentation Consultant drive the account direction to ultimately ensure client success and account stability.