Head of Strategic Brand Partnerships

Role: Head of Strategic Brand Partnerships
Reports into: Director of Entertainment
Location: London
Contract Type: Maternity cover (13 month FTC)
Working Hours: 42.5 hours per week  

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition White City and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations. 

Our team:

Collaboration makes change. We believe the greatest impact comes from challenging the boundaries of traditional collaboration. Our team is responsible for leading this through radical partnership. We believe collaboration breeds innovation, which enables our brands, businesses and people to continually evolve. We aim to break down barriers and draw inspiration for our own creativity by seeking out new and often unexpected people, brands, collectives and companies at the top of their game, to partner and collaborate with. 

Whether it’s corporate such as British Land, artistic partners such as United Visual Artists, or brand partners such as Red Bull, BMW and Asahi. Our business is built on partnership and harnessing the strength, diversity and expertise of those we work with to create something amazing — and ultimately, more powerful than what we could do alone.

We work across all BWL venues and events and deliver a range of brand partnerships across our music event portfolio, including Drumsheds, Silverworks Island, Exhibition White City, Corner Corner, Brooklyn Storehouse, Magazine London, 22 Leake Street.

What we’re looking for: 

We are looking for a strategically minded and operationally excellent Head of Strategic Brand Partnerships to lead and evolve Broadwick’s long-term brand partner relationships. Reporting into the Director of Entertainment, this role is focused on driving new strategic opportunities, as well as ensuring seamless internal delivery, financial rigour, and partner satisfaction across a diverse portfolio of clients and events.

This role will act as the central hub across internal teams (marketing, creative, production, music) and brand clients - managing integration, communications, delivery and reporting. You’ll also lead on freelancer oversight, contract management, invoicing, and the internal systems that underpin the Brand Partnerships Department

Direct reports:

• Brand Partnerships Account Manager
• Brand Partnerships Account Coordinator

What you’ll be responsible for:

Strategic Sales, Outreach & Growth

• Leading the development and growth of strategic partnerships, with a focus on building long-lasting relationships with relevent and cultural brands.
• Identifying new opportunities for meaningful brand integration within Broadwick Live’s events and venues, creating bespoke opportunities for high-value partners.
• Driving proactive outreach to cultural brands, category partners, and strategic clients aligned with our audiences and cultural spaces.
• Cultivating trust and rapport with key brand stakeholders, ensuring that our relationships evolve into long-term, mutually beneficial partnerships that drive sustainable revenue.
• Taking a consultative approach with clients, understanding their long-term objectives and aligning our offerings to meet their evolving needs.
• Providing regular performance updates to senior leadership, highlighting key achievements, areas of growth, and strategic opportunities for future partnership expansion.
• Overseeing and evolving our strategic partnership sales strategy to ensure consistent growth, pipeline velocity, and team-wide accountability.

Account Management & Delivery

• Overseeing the full delivery and account management of strategic brand partnerships, ensuring exceptional service levels and high client satisfaction across the entire lifecycle of the partnership.
• Leading the development and execution of joint marketing strategies with partners, collaborating with our internal Marketing and Creative teams to deliver integrated campaigns and content.
• Taking an active role during event seasons, being available evenings and weekends as needed to oversee the delivery of brand activations and event-specific responsibilities.
• Ensuring exceptional on-site experiences for brand partners, including hospitality coordination, event logistics, and real-time troubleshooting to maintain high service standards.
• Managing ongoing communication with clients to ensure their needs are met, providing regular updates and insights, and supporting creative feedback loops for continuous improvement.
• Supporting clients in executing ticket competitions, consumer activations, and other partner-led initiatives, fostering deeper engagement with their audiences.
• Leading client reporting, providing data-driven insights to demonstrate the value of partnerships and uncovering opportunities for future collaboration.

Contracting, Legal & Financial Oversight

• Leading contract negotiations with strategic brand partners, ensuring terms are clearly defined and mutually beneficial while maintaining compliance with internal policies.
• Collaborating closely with the Finance team to manage invoicing, payment tracking, and reconciliation for all partnerships, ensuring financial processes run smoothly.
• Ensuring that all partnership agreements align with the broader business objectives and that financial and legal compliance is strictly maintained.

Team

• Liaising with the people team and company payroll across salaries, new starters/leavers and management of incentives in partnership with the Director of Entertainment.
• Supporting the Director of Entertainment with resource planning and leading on recruitment.
• Leading on the performance management and development of direct line reports.
• Managing People/HR proceedings as required.
• Identifying training needs and guiding team development, working with the line manager and other business directors.
• Creating a work environment that aligns with Broadwick values and principles.

Other

• Carrying out ad hoc duties when required to.

You’ll need to have: 

• Extensive experience building and nurturing long-term strategic partnerships, ideally within the fashion, technology, lifestyle, or cultural sectors.
• Proven success in client management, with a focus on cultivating meaningful, high-value relationships that drive sustainable business growth.
• Deep understanding of how to create integrated, value-driven campaigns that align with both brand objectives and Broadwick Live’s cultural identity.
• Excellent communication and interpersonal skills with the ability to manage multiple relationships and stakeholder expectations.
• Strong financial acumen, with experience overseeing budgets, forecasting, invoicing, and P&L management for strategic partnerships.
• A collaborative approach, working closely with cross-functional teams to ensure seamless execution of partner deliverables.
• The ability and initiative to work with clients to ensure their needs are being met with short turnaround times.
• Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
• Endless positivity, and a proactive approach to your work. 

Nice to haves:

• Prior experience working across alcohol partnerships would be beneficial.
• A fan of electronic music is an asset but not essential.

 What we offer:

• Discretionary bonus scheme of base salary.
• Paid overtime.
• 27 days paid holiday (plus bank holidays).
• Social events and free tickets to our live events.
• Other discounts including 50% off drinks and 20% off food at Corner Corner.
• Competitive pension plan.
• Employee Assistance Programme (EAP).
• Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
• Training and professional development opportunities.
• An inclusive, collaborative and creative working environment.

At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.