Marketing Intern

Cassandra Goad is a British fine jeweller renowned for its exceptional craftsmanship and timeless design over the last 40 years. Designed by Cassandra herself and handcrafted in London, each jewel combines traditional techniques with modern innovation, creating jewels as unique as the person for whom it is created.

We are looking for a Marketing Intern at Cassandra Goad.

About The Job

The Marketing Intern is key in supporting the marketing team, ensuring the smooth execution of marketing activities and campaigns. This position is highly versatile, requiring the ability to handle various tasks across website management, digital and print marketing campaigns, content updates, event planning, PR and measurement and reporting. The Marketing Intern will be instrumental in ensuring campaigns are delivered accurately, efficiently, and on time while gaining valuable experience in a fast-paced, collaborative environment. Cassandra Goad is a small team with a focus on producing a high-quality marketing output which reflects the luxury nature of the jewellery we create. As a small team you will have the opportunity to explore and focus on specific areas of our marketing output and to make this opportunity your own.

This is a one-year internship with the potential to transition into a permanent role, offering opportunities for increased responsibility and professional growth.

Please note this position is fully in-person based in our Sloane Street flagship and there is no option for a hybrid structure.

Key Responsibilities

Email Marketing

·      Build and schedule email marketing campaigns.

·      Test emails across devices to ensure compatibility and deliverability.

·      Monitor email campaign performance metrics, such as open rates, click-through rates, and conversions, and share insights with the team.

·      Maintain and update the email subscriber database, ensuring compliance with GDPR and other data privacy regulations.

Website Management and Content Updates

·      Regularly update the website with new product, imagery and content.

·      Perform routine quality checks to ensure the website is free of errors, including broken links, outdated content, and inconsistencies.

·      Work with the marketing team to optimise website structure and on-page SEO elements, such as meta tags, alt text, and internal linking.

·      Copywriting for the website journal, including travel guides, musings and inspiration stories.

Campaign Support and Execution

·      Provide administrative support, including uploading creative assets, updating shared files, and organising campaign documentation.

·      Assist Marketing team with preparation before campaign shoots.

·      Assist with implementation of in-store and window displays.

·      Ensure proper organisation and storage of props and materials to maintain a tidy and efficient workspace.

·      Assist with the organisation and implementation of brand activation campaigns and collaborations.

Social Media 

·      Plan content and manage the Instagram and other social media accounts to align with in-store and online campaigns.

·     Monitor performance metrics across social media accounts and share actionable insights with the team.

Analytics and Reporting

·      Compile monthly reports on email marketing and social media to present back to the Marketing team.

·      Maintain organised records of historical campaign data to support ongoing performance benchmarking.

·      Assist the team in preparing presentations or reports for Cassandra, highlighting campaign outcomes and improvement areas.

Content Management

·      Upload, organise, and manage digital assets, ensuring they are stored logically and easily accessible for team use.

Events

·      Assist Marketing with the organisation of events throughout the year.

Content Calendar

·      Manage and update the content calendar, coordinating with team members to ensure alignment with campaign schedules and key dates.

Assisting Boutique Team

·      Assisting Boutique team during peak periods, including allocated Saturdays, with organising online orders, assisting clients and restocking merchandise.

·      Assisting with the daily Boutique setup and end-of-day closing procedures.

·      Running errands.