Senior Go-To-Market Manager
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Go-To-Market Manager who will play a critical role in orchestrating the successful launch and lifecycle of our products and solutions. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:As a Senior Go-To-Market Manager your key area of responsibility will be orchestrating the successful launch and lifecycle of our products and solutions. This role is a dynamic blend of high-level strategy, meticulous planning, and hands-on execution. This role will be the central hub, aligning Product, Sales, Marketing, and Operations to ensure our innovations make a maximum impact in the market and achieve our revenue targets. If you are a master of cross-functional leadership and thrive on turning great products into commercial successes, we want to hear from you!
How you'll make an impact:-
Develop a comprehensive commercial and Go-To-Market (GTM) strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share.
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Provide cross functional leadership in GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals.
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Connect the product road map to the revenue plan: Develop the strategic business case for new products in partnership with key stakeholders during the discovery phase, ensuring product development is aligned with a validated and profitable path to market. This foundational work includes shaping revenue plans, pricing models, and resource forecasts to secure investment and guide the product roadmap.
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Provide leadership in regular cross-functional GTM readiness meetings providing support to manage dependencies, identify risks, and drive resolution of roadblocks to ensure on-time, high-impact launches.
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Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and commercial strategy and effectively support sales and partner enablement.
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Partner with sales, Channel Teams, Partner Program, Revenue Operations, Sales Enablement to define launch-specific sales targets, enablement requirements, compensation considerations, and reporting needs. Develop and oversee the execution of channel and direct sales team readiness plan, ensuring they are informed, trained, and incentivized.
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Partner with finance on revenue planning, pricing and costing for new product launches
Work with Product Management and Operations teams to ensure product, supply chain, etc. readiness in alignment with GTM plan
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Establish and track Key Performance Indicators (KPIs) for launches, such as pipeline generation, adoption rates, partner engagement, and time-to-revenue, creating dashboards with Revenue Operations to monitor success.
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Collaborate with Sales and marketing to sustain launch metrics and implement programs for base retention and expansion
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Define key success metrics for launches (e.g., pipeline generation, adoption rates, revenue attainment, partner engagement, time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.
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Drive a culture of continuous improvement by leading post-launch retrospectives (post-mortems) to identify lessons learned and refine our GTM playbook.
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Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle.
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8-10+ years in go-to-market, product marketing, product management, or a related role, preferably within a B2B technology environment.
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Diverse skill set, with preference given to candidates with experience in multiple domains, including go to market, strategic pricing, sales, marketing and product management
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Highly analytical with ability to build up robust global business cases and product forecasts
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Experience launching technology software and hardware solutions
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Strong knowledge of channels to market: including Resellers, VARS, Carriers and direct sales
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Data-Driven Decision Making: Strong analytical skills with the ability to interpret data and make data-driven decisions.
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Networking Skills: Strong ability to build and maintain relationships with key stakeholders across the organization
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Ambitious: Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
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Strategic Thinking: Proven ability to synthesize a big picture strategy that takes in consideration of the entire GTM landscape and product lifecycle
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Collaboration: Ability to work effectively with cross-functional teams.
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Market Analysis: Ability to analyze market trends, customer needs, and competitive landscapes.
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Product Knowledge: Solid understanding of product development and marketing principles.
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Passion for technology and technical products.
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Project Management: Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
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Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
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Team Leadership: Experience in mentoring and guiding junior team members.
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Process Improvement: Ability to establish and optimize product launch and GTM processes and standards.
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Strong presentation skills (in person and virtually) and ability to deliver training effectively
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Strong team player with the ability to engage with all levels of the organization.
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Experience in the telematics industry is a plus.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at [email protected]. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.