Trade Marketing Manager / Trade Marketing Lead

At Maverick Drinks, we’ve spent the last 12 years building one of the most exciting and innovative drinks portfolios in the UK.

From craft producers to premium and celebrity-owned brands, we partner with modern beverage brands and help them scale through our expertise in eCommerce and our deep relationships across retail, wholesale, and the on-trade. Our network includes many of the UK’s largest retailers and wholesalers, as well as our own trade platform connected to Master of Malt.

Now we’re looking for a Trade Marketing Manager/Lead to help drive the next phase of growth across our brand portfolio.

This is a commercially driven marketing leadership role at the centre of our agency brand partnerships.

You’ll work directly with the brands we distribute to develop trade marketing and sales execution strategies across all key channels including retail, wholesale, eCommerce and the on-trade.

You’ll translate marketing investment into real commercial performance, building campaigns, tools, and activation plans that drive awareness, sales, and brand growth.

For the right person, this role offers the opportunity to step into broader leadership responsibilities, taking ownership of key brands and shaping the future of trade marketing at Maverick Drinks.

Our Values

At Maverick Drinks, we don’t operate with rigid rules. Instead, we trust people to do great work guided by our principles:

• Customer Obsession – everything starts with creating value for customers
• Hospitality – we care deeply about how people feel when they interact with us
• Growth Mindset – curiosity and learning are part of our DNA
• Humanity – honest, open, and proudly anti-bureaucratic
• Fun – life’s short; do work you love with people you enjoy

What You’ll Be Doing

• Develop trade marketing and sales execution strategies for Maverick agency brand partners across all channels
• Plan and forecast sales growth linked to marketing activity
• Manage and deploy brand marketing budgets in line with commercial targets
• Create compelling sales tools and materials for our sales teams
• Ensure strong brand visibility online, in-store and on shelf
• Deliver digital campaigns that drive awareness, search visibility and product reviews
• Analyse ROI of marketing initiatives and optimise future plans
• Track category trends, competitor activity and pricing to inform strategy
• Support retail partner activations, events and campaigns
• Work cross-functionally with sales, eCommerce and marketing teams