Sales Enablement Manager (Connectivity)

Sales Enablement Manager | Competitive base salary + Commission

Award-Winning Tech Scale-Up  |  £1bn Valuation  |  30,000+ Customers

Drive growth across Focus Group’s connectivity portfolio in a high-impact role, working closely with the Head of Connectivity to support and enable BDMs. You’ll play a key part in increasing adoption, revenue, and margin through hands-on commercial support and sales enablement.

Key Responsibilities

Sales Enablement & Frontline Support

• Create and maintain sales enablement materials, including battlecards, objection handlers, ROI calculators, and competitive guides.
• Deliver regular product and commercial training sessions to BDMs and regional teams.
• Act as the primary commercial support contact for connectivity opportunities, providing guidance on complex deals and tender responses.
• Support BDMs with customer presentations, deal qualification, and sales playbook implementation.

Revenue Growth & Account Development

• Identify upsell and cross-sell opportunities through white space analysis across the existing customer base.
• Support targeted sales campaigns for new business and account penetration.
• Collaborate with BDMs on strategic opportunities to improve win rates.
• Track and report on pipeline health, campaign performance, and conversion metrics.
• Escalate barriers to sales success with actionable recommendations.

Go-to-Market Execution

• Manage the rollout of new connectivity products, working closely with Product, Marketing, and Sales teams.
• Implement go-to-market plans with clear timelines, deliverables, and agreed messaging.
• Ensure adoption of connectivity campaigns and materials by the sales teams.

Market Intelligence & Insights

• Monitor industry trends, competitor activity, and regulatory changes, including PSTN/WLR switch-off impacts.
• Gather customer feedback and sales team insights through regular engagement.
• Maintain up-to-date knowledge of wholesale supplier capabilities and market positioning.