ASA / ASO Manager (App Store Growth)

We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play.

This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores.

You will be responsible for increasing app visibility, installs, and conversions by building scalable ASO strategies, running performance-driven ASA campaigns, and continuously testing creatives, metadata, and keywords to maximize growth.

Responsibilities:

• Develop and execute ASO and ASA strategies for the App Store and Google Play

• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text

• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)

• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments

• Conduct keyword research, competitor analysis, and search intent mapping for both stores

• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product

page optimization and store listing experiments

• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)

• Monitor and improve organic rankings, category rankings, and featured placements

• Optimize for ratings, reviews, and store editorial visibility

• Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS

• Run experiments and continuously improve performance based on data

• Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks,

and scale output

• Collaborate with product, marketing, creative, and analytics teams

• Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform

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