Director/ Head of Product Marketing

🚀 Our story

Partly's mission is to connect the world's parts and we're doing that by building the first global platform for replacement parts, starting with auto parts. Our big vision is to accelerate the world towards a sustainable future where waste is eliminated and all replacement parts are universally searchable, accessible and available to all.

Founded by ex-Rocket Lab engineers, we utilise cutting-edge technology to solve challenging but exciting problems that make a huge impact in a $1.9 trillion industry. We've more than tripled our team over the last 12 months and expect to double in size again over the coming 12 months. We're a global team spanning both Europe and Australasia.

We provide a scalable digital infrastructure solution to some of the world's largest businesses and the most exciting startups. Partly's solutions are integrated across hundreds of companies globally, providing the backbone for cataloguing and managing parts online.

Our investors in Blackbird Ventures (Canva, CultureAmp etc.), Square Peg, Octopus Ventures, Icehouse, Peter Beck (Rocket Lab), Akshay Kothari (Notion Co-Founder) and Dylan Field (Figma Co-Founder).

We're continuing to build a world-class team and ensuring Partly is a place where people can do the best work of their lives. We're proud of the culture we've built at Partly, and our values are lived throughout every experience.

🖍️ This role

We are looking for a Director / Head of Product Marketing to build Partly’s product marketing function from the ground up.

This is a senior, hands-on builder role for someone who knows how to take a complex B2B platform and make it commercially legible. You will define how our products, rails, and value propositions are understood by buyers, partners, and internal teams — and make sure launches, collateral, and GTM materials are sharp, credible, and repeatable.

This role sits at the intersection of product, sales, and strategy. You will work deeply with Product and Engineering to understand what we are building, then translate that into clear segmentation, ICPs, buyer journeys, value propositions, and launch plans. You will work closely with Enterprise Sales, Expansion, and regional teams so that what the market hears is consistent, true, and useful.

You are not here to run campaigns. You are here to build the engine that explains the company.

This is a role for a hands on builder in a high pace environment.

💻 What will you do

Product Marketing Strategy & GTM Definition

• Own Partly’s product marketing function across core rails, products, and key ICPs

• Define segmentation, personas, use cases, and buyer journeys across enterprise demand generators and rails users

• Translate company strategy and product roadmap into clear GTM definitions that sales, expansion, and growth teams can actually use

• Clarify what each product or rail is, who it is for, what problem it solves, and how it creates value

Value Definition & Customer Proof

• Own and evolve Partly’s value framework across:

  • Selection

  • Convenience

  • Information

  • Value

  • Auditability

• Define how each dimension shows up by product, segment, and customer type

• Build value narratives, proof points, ROI logic, and outcome stories grounded in real customer evidence

• Work with Ops, CS, and commercial teams to turn operational outcomes into defensible customer proof

Sales Enablement & Product Collateral

• Build and maintain the core assets that sales and expansion teams need:

  • narrative decks

  • one-pagers

  • use-case materials

  • launch toolkits

  • case studies

  • value proof

• Reduce bespoke sales storytelling by standardising what “good” looks like

• Help ensure enterprise conversations start with clarity, not re-education

Launch Readiness & Product-to-Market Translation

• Own launch readiness from a market perspective

• Ensure launches are externally coherent, internally understood, and commercially usable

• Work with Product to convert technical capability into buyer-relevant language without over-promising

• Support product rollouts across new markets, new segments, and new rails

Cross-Functional Product Marketing Leadership

• Act as the connective tissue between Product, Marketing, Sales, and Strategy

• Bring customer, buyer, and market insight back into proposition design and roadmap discussions

• Help shape pricing, packaging, and proposition logic in partnership with leadership

• Establish the first durable product marketing operating rhythm for the business

Want to learn more about the problems we're solving and the culture we're building at Partly? Hear directly from our team here: https://shorturl.at/iAFUX

🥷 Your skills

Experience

• Experience in senior product marketing roles in complex B2B SaaS, infrastructure, platform, or marketplace businesses

• Track record translating multi-product or multi-stakeholder platforms into clear, commercially effective GTM narratives

• Experience building ICPs, segmentation, positioning, launches, and sales enablement in growing organisations

• Strong partnership with Product and Engineering teams

• Experience supporting enterprise or long-cycle sales motions

Capability & Mindset

• Builder mentality — excited to create the function, not inherit it

• Excellent narrative and written clarity

• Comfortable making sense of messy products, ambiguous markets, and evolving company strategy

• Commercially fluent and comfortable working with sales

• Able to simplify without losing nuance

• Strong judgment and ability to prioritise high-leverage work

Leadership

• Credible with founders, product leaders, and sales leaders

• High ownership and low ego

• Able to create alignment across teams without needing formal authority

• Comfortable operating in ambiguity while bringing structure to others

Bonus Experience

• Automotive, logistics, infrastructure, data platform, API, marketplace, or regulated industry experience

• Experience with pricing, packaging, or commercial strategy inputs

• Experience scaling product marketing across multiple markets or acquired portfolios

• Experience in early-stage or scale-up environments where narrative still needed to be defined

Please note: if you don't have all the skills/experience listed above but believe you could be outstanding in this role, please still consider applying. Many folks, especially those from underrepresented or marginalised groups, often count themselves out. Please allow us to learn more about you and why you're exceptional!

• Healthy, Catered Lunches - Enjoy fresh, healthy lunches every workday in our Auckland, Christchurch, London and San Francisco offices. With no meal prep needed, you can eat, connect, and refuel with your team. (And yes, snacks and drinks are always on hand.)

• Healthy Body, Healthy Mind - We care about performing at our peak. Every team member gets a $1,500 annual wellness allowance (or local equivalent) on a Partly-branded card. Use it on things such gym memberships, rock climbing, physio, massage, GP visits, prescriptions; anything that you or your family, need!

• Family Comes First - Primary caregivers receive 3 months of fully paid parental leave, plus a flexible return-to-work (four days on full pay for your first three months back).

• Getting Here Is On Us - If you commute to a Partly office or co-working space, choose from a paid 24/7 car park or commute allowance. One less thing to think about!

• Workspaces That Inspire - Our brand new, architecturally designed offices are built for collaboration and creativity, with great coffee, social spaces, and some of the best cafes a few steps away.

• Office-First with Flexibility - In cities where we have an office (Christchurch, Auckland, London, San Francisco), we default there every day. This let's us move faster, make better decisions and build strong relationships. We also operate with a very high trust environment, so you can manage your time around your life, and flex your schedule to get your best work done.

• We Celebrate Together - From weekly happy hours and monthly lunches to quarterly season openers and an annual global offsite, we make time to connect, celebrate, and have fun as one team.