Marketing Manager

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good. 

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

As our Marketing Manager you'll be Auror's industry expert and go-to-market partner for one of our most mission-critical segments.

This role sits at the intersection of industry knowledge and go-to-market strategy. You'll develop a deep understanding of the law enforcement landscape, how agencies operate, what drives adoption, and where Auror fits into that world, and translate that knowledge into strategic programs that grow Auror's law enforcement network and deepen agency engagement.

You'll work closely with the Global Law Enforcement team, Demand Generation, and the Events team to shape go-to-market strategy and bring campaigns to market. Your value is the industry fluency, segment insight, and strategic direction that makes those programs relevant and effective.

Practically this will involve: 

Industry expertise and market insight

• Build a deep, nuanced understanding of the law enforcement landscape, including buyer dynamics, operational realities, funding cycles, and key influencers
• Stay close to the field through direct engagement with customers, partners, and the Global Law Enforcement team
• Serve as the internal voice of the law enforcement buyer, informing go-to-market decisions, campaign direction, and event strategy
• Identify the highest-impact opportunities to grow Auror's network and strengthen its presence in the segment

Go-to-market strategy

• Work with the law enforcement team to define target segments, messaging frameworks, and positioning for law enforcement audiences
• Shape the go-to-market approach for segment initiatives, partnerships, and key moments in the calendar
• Partner with Demand Generation and the Global Law Enforcement team to brief and launch campaigns, providing the segment context and strategic direction that makes programs land
• Partner with Demand Generation to set clear goals for campaigns and stay accountable to pipeline and revenue outcomes
• Work with the Events team to ensure Auror shows up effectively at law enforcement conferences, associations, and field moments

Partner and ecosystem alignment

• Support joint go-to-market efforts with Axon and other partners, ensuring consistent positioning and strong enablement
• Identify opportunities to deepen Auror's presence within partner-led motions and law enforcement associations
• Represent Auror's brand and narrative accurately across partner channels

Content and thought leadership

• Drive content strategy for the law enforcement segment, setting the brief on case studies, webinars, research, and field-facing materials
• Bring industry insight and audience knowledge to shape what gets made and how it's positioned
• Build Auror's credibility and authority in market through relevant, insight-driven storytelling

Lifecycle and adoption

• Partner with Customer Success and the Global Law Enforcement team to identify adoption gaps and inform activation strategies
• Contribute to enablement materials that help internal teams and customer champions drive agency engagement
• Support programs that move agencies from onboarding to active, engaged participation in the Auror Network

You'll be reporting to Jessica Morrow, Director of Marketing North America

North America I’m a marketing leader passionate about building full-funnel programs that drive revenue and accelerate growth. With 10+ years of experience in tech startups and scale-ups, I set clear strategy and connect it to execution across demand generation, brand, and performance marketing—moving fast, measuring what matters, and celebrating wins along the way.

I’m building a collaborative, high-performing marketing team where curiosity, strong cross-functional partnerships, and smart experimentation drive results. If you’re energized by owning campaigns end-to-end and want to do meaningful work at a mission-driven company, you’ll thrive here.

Outside of work, I love being with my husband and two young boys, often exploring Colorado or traveling somewhere new.