Marketing Manager

Marketing Manager

at HealthCorps

Remote

About HealthCorps

HealthCorps is a national non-profit committed to improving lives by addressing health challenges in communities through innovative programming in education, leadership, and service learning. We empower teens to become change agents within their families, schools, and neighborhoods. Our program is grounded in the understanding that limited access to health education can lead to a lifetime of social, emotional, and physical challenges.

The Opportunity

We're seeking a strategic, hands-on Marketing Manager to lead and evolve HealthCorps' marketing function. You'll serve as the organization's primary marketing lead, partnering closely with senior leadership to execute an integrated marketing strategy, managing external creative partners, and functioning as the communications hub for a distributed team. This role sits at the intersection of brand strategy and hands-on execution and comes with a high degree of autonomy and ownership. 

Who You Are

You're a self-starter who thrives with autonomy, someone who can hit the ground running and execute without waiting for direction. You lead with curiosity, operate with a high degree of ownership, and are energized by the challenge of distilling complex messaging that moves people across multiple demographics and generations. Most importantly, you’re genuinely inspired by what we do. Our mission doesn’t just resonate with you, it motivates you, and that energy shows up in everything you create. 

What You'll Own

• Brand Execution & Identity: Serve as the steward of the HealthCorps brand. Implement and maintain visual identity guidelines, brand voice frameworks and modular messaging, ensuring consistency across all channels, stakeholders, and touchpoints. 
• Content Strategy & Storytelling: Lead a mission-driven content strategy, partnering with field staff and mentors to pull completing stories and translate them into audience-specific content: social, newsletters, impact reports, pitch decks, and event collateral. 
• Integrated Campaign Development & Execution: Architect and execute multi-channel marketing campaigns aligned to both programmatic goals (school partnership acquisition) and development objectives (donor cultivation and events). Manage owned, earned, and paid channels with a data-driven, audience-segmented approach. 
• Digital Asset Management (DAM): Own and govern HealthCorps' content and asset library, including brand elements, photography, sponsor logos, and approved messaging, ensuring the right resources are accessible.
• Email Marketing & CRM Communications: Develop and execute an email strategy across all audience segments. Use list segmentations, A/B testing, and performance analytics to optimize engagement and drive donor and partner pipeline. 
• Events & Sponsorship Marketing: Ensure cohesive brand execution across all events. Oversee collateral, signage, photography and videography, and serve as the primary marketing liaison with sponsor marketing teams.
• Analytics, Reporting & Optimization: Define and track KPIs across channels. Use web analytics, social insights, and email data to run continuous optimization cycles and actionable insights for leadership. Proficiency in SEO best practices expected.
• Marketing Intern Program Management: Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers.
• Agency & Vendor Management: Source, brief, and manage external creative partners, ranging from designers to photographers and videographers to copywriters to produce high-quality work without a full in-house creative team.