Product Marketing Manager - Liven

Hi! We are Liven. We develop a global ecosystem of products that help people gain self-observability and steer away from negative thoughts, patterns, and behaviors on their personal journey.

Inside our ecosystem:

• Self-discovery companion — an app that helps 2.5M users build a deeper relationship with themselves. It's a space for self-exploration through AI coaching, mood trackers, sound practices, and bite-sized learning.

• Online Coaching — sessions with certified experts to navigate complex life situations.

• Supplements — for physical recovery and bodily support.

Liven is a company for the curious. We are driven by curiosity — an inner need to ask questions, dig deeper, and never stop in the face of the unknown. We are passionate about creating products and solutions that truly help. Our entire culture of experimentation exists to find better ways to support and guide people on their self-discovery journey.

We are looking for a Product Marketing Manager at Liven. In this role, you will own the journey from social media discovery to subscription — turning our content into a high-converting funnel, sharpening positioning across touchpoints, and partnering with the team to scale what works.

🎯 How Will You Make An Impact?

• Own the end-to-end conversion funnel from social media content (TikTok, Instagram, YouTube) to in-app subscription, with direct accountability for CTR, CR, and key product metrics.

• Design, launch, and analyze A/B tests across hooks, creatives, quiz funnels, landing pages, and onboarding flows — and turn winning experiments into a scalable playbook.

• Shape positioning and messaging in close partnership with content creators and performance marketing, making sure every funnel stage speaks to the right user pain and motivation.

• Dig into Tableau and Clarity to map the user journey, surface drop-off points, and prioritize the highest-impact optimization opportunities for the team.

• Build, test, and continuously optimize quiz funnels that move curious viewers into engaged, paying users — and synchronize organic experiments with paid funnel strategy.

🧩 What Makes You a Perfect Fit?

• Experience: 1+ years in a product company or digital agency in a PMM, Content Marketing, or Digital Marketing role.

• Conversion-Focused Mindset: You understand that organic reach is only the first step; you are obsessed with the conversion layer (CTR, CR, etc.).

• Data-Driven Approach: You base your decisions on numbers and test results, not just "visual appeal." Hands-on experience with A/B testing is a must.

• Analytical Skills: Confident with Tableau and Clarity to analyze user behavior and identify drop-off points in the funnel.

• User Psychology: Deep understanding of the user journey from a social media post or video through to a conversion.

• Soft Skills: High level of proactivity, a "get-it-done" attitude, and readiness to take ownership of product metrics.

🌱 Even Better If You:

• Have hands-on experience building or optimizing Quiz Funnels.

• Know subscription-based business models and social discovery products.

• Have worked alongside a performance marketing team to synchronize organic and paid funnel strategies.

💪🏻 What will you enjoy most about being at Liven?

• Culture of Curiosity: a place for explorers who embrace the unknown and achieve stellar results even when there's no playbook.

• Growth through Impact: your professional evolution is directly tied to the value you bring to the product and the business.

• Global Impact: develop a product that supports the mental well-being of millions of users worldwide every day.

• Trust and Ownership: the freedom to act, coupled with high responsibility for the outcome.

• Expert Community: access to professional clubs, specialized training, a knowledge base, and a library for your continuous learning.

• Space for Focus: autonomous offices in Kyiv and Warsaw with breakfasts, lunches, lounge areas, walking pads, and massage chairs.

• Sports Community: a running club, yoga, boxing, rock climbing, and functional training to keep you energized.

• Medical Insurance and a stable social package.

• Well-being Program: We care about the mental health of our team as much as we care about our users.

• Support during the war: we provide conditions for stable work and contribute to Ukraine's recovery together.

Still on Day 1: A Constant Expedition

We've reached a scale we're proud of, but inside, we keep the "Day 1" spirit — constantly asking questions, testing hypotheses, and adapting to new contexts. If you are driven by new challenges and want to empower the team with your vision, let's connect.

Fuel your curiosity at Liven 🔎