Senior Customer Marketing Manager - North America (Remote, Eastern Time Zone)

APPLICATION DEADLINE: We encourage you to apply soon if interested, this role will be taken offline based on applicant volume.  

We recognize that job searching can sometimes feel uncertain, and we want to be respectful of your time and interest. We're committed to providing updates after the review period and thank you in advance for considering M-Files as your next career opportunity.

Who We Are

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. 

At M-Files, our Guiding Principles unite us across diverse cultures and personalities:

1. Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
2. Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
3. Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

To learn more about us we encourage you to visit our company page.

To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.

Summary of the Role

The Senior Customer Marketing Manager will design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers. This role is responsible for planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America. You will also plan and execute global customer webinars, manage product launch communications, create and distribute the M-Files Community content, and execute customer communications to ensure consistent engagement and value delivery.

This position provides an exciting opportunity to develop and execute both global and North America–focused customer marketing and communication campaigns, while collaborating cross-functionally with teams across M-Files. As a key member of the marketing organization, you will play a pivotal role in generating pipeline and driving growth within our existing customer base—from strategic planning through execution and performance analysis.

Additionally, you will support customer advocacy efforts in North America, working within M-Files’ global advocacy framework to identify customer success stories and testimonials that showcase the value of our solutions.

Your time will be divided evenly, with approximately 50% focused on global initiatives and 50% dedicated to North America. You will work closely with the team in Europe.

• Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base.
• Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns.
• Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs.
• Managing product launch communications from planning to post-launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross-functional teams.
• Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base.
• Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M-Files Community, email, social media, etc.
• Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars.
• Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions.

Key interfaces to other M-Files roles:

• Marketing
• Sales
• Customer Success
• Services
• Product