Key Responsibilities
- Working closely with the Business Development & Product Development/Creative team to roll out marketing campaigns across platforms by leading all marketing activations.
- The role entails working on campaign ideas, execution & post-evaluation to measure success and impact of campaigns for consumer products for 20+ brands under MTV, Nickelodeon, Comedy Central, Vh1,Colors, Star & other brands.
Working on content & roll-out of digital campaigns (social media & website), On-Ground activations such as Trade Shows, Mall Activations & Retail Branding, Print campaigns, On-Air promotions with respect to promo videos & in-content product integrations
Skills & Attributes for success
- Good with presentations & excel
- Proficient in written & oral skills, strong knowledge of marketing/branding, updated with latest marketing campaigns & trends, competition mapping, has a strategic planning mindset, keeps updated with industry knowledge & great at rolling out campaigns within set timelines
Preferred Education & Experience
Graduate /Post Graduate in Marketing with 2-4 years experience
About Us (Boilerplate)
JioStar Consumer Products is a key player in the growing licensing and merchandising space in India. It brings to life top indigenous and global brands like MTV, Roadies, Colors, Star India, Nickelodeon and Disney Junior along with Garfield, SpongeBob, PAW Patrol, Dora, CoComelon, LOL Surprise, and Smiley through products across fashion, school supplies, toys, and more.Through innovative collaborations —including new ventures like Roadies Koffeehouz and Roadies Gym, JioStar Consumer Products has cut beyond the conventional L&M categories. The business aims to fuel the licensing ecosystem and become a joyful part of fans’ lives at every stage— from infants and tweens to teens and young adults — by creating delightful products that bring beloved brands and characters closer to their fans in exciting, meaningful ways.