Senior Manager - Planning

Role Summary and Impact

The Senior Manager - Planning will manage the media planning team and work on integrated marketing plans covering digital, traditional, media intelligence, reporting etc. You must have a comprehensive experience on digital and its application to client’s business. You are also expected to maintain and build good relationship with internal and external teams to facilitate daily operation.

MEASURES OF SUCCESS
In three months:

• Established strong working relationships with key senior clients, acting as a trusted advisor and strategic lead across your assigned brands.
• Successfully onboarded and integrated into the leadership structure of the planning team, contributing to ongoing strategic initiatives.
• Identified initial opportunities for process improvements and efficiency gains within the planning workflow and team operations.
• Gained a comprehensive understanding of the commercial objectives and market challenges of your key accounts, translating them into strategic planning considerations.

In six months:

• Led the development and presentation of high-impact planning strategies that demonstrably address complex client business challenges and commercial goals.
• Implemented initial team development plans, providing mentorship and performance feedback to Planners and Managers under your guidance.
• Contributed to new business development efforts by crafting compelling strategic responses and participating in pitches.
• Demonstrated clear commercial acumen by linking media strategies to measurable business outcomes and advising clients on investment optimization.

In 12 months:

• Delivered tangible commercial results for clients, evidenced by achieving or exceeding business KPIs and contributing to client revenue growth.
• Cultivated a high-performing and motivated planning team, fostering an environment of continuous learning, strategic excellence, and career progression.
• Championed and implemented significant improvements to planning guidelines and processes, enhancing overall department efficiency and output quality.

RESPONSIBILITIES OF THE ROLE

1. Strategic Leadership & Client Management:
   • Act as the lead strategic partner to senior client stakeholders, translating complex business objectives into innovative and effective media strategies.
   • Oversee the strategic direction and quality control of all planning outputs for assigned brands, ensuring alignment with client goals and commercial targets.
   • Lead high-level client discussions, presenting strategic recommendations, performance reviews, and market insights with a strong commercial perspective.
   • Proactively identify client growth opportunities and develop proposals for integrated media solutions that drive business value.
2. Team & Talent Development:
   • Lead, mentor, and develop a team of Managers and Planners, fostering strategic thinking, operational excellence, and professional growth.
   • Set clear goals and objectives for the team, monitoring performance and providing regular feedback and coaching.
   • Actively participate in the recruitment, onboarding, and retention of top planning talent.
   • Champion knowledge sharing and continuous learning within the team, keeping them abreast of industry trends, tools, and best practices.
3. Commercial Acumen & Business Performance:
   • Drive commercial success of client accounts by identifying strategic opportunities for investment, optimization, and innovation.
   • Understand and contribute to the P&L of client accounts, ensuring media strategies are cost-effective and deliver strong ROI.
   • Oversee annual and monthly budget allocations, ensuring strategic alignment and optimal media investment.
   • Utilize advanced analytics and commercial insights to develop data-driven recommendations that impact client business objectives beyond media metrics.
4. Operational Excellence & Innovation:
   • Evaluate, refine, and implement improvements to planning guidelines, processes, and tools to enhance efficiency, accuracy, and strategic output.
   • Collaborate with specialist teams to ensure seamless, integrated, and holistic campaign delivery.
   • Drive the adoption of new media technologies, platforms, and innovative solutions that address client business needs and market challenges.
   • Ensure the consistent delivery of accurate, timely, and commercially insightful reports and analyses.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Wavemaker:

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

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