Senior Manager, Social Media, Dubai

About the Role:

SharkNinja is a dynamic and innovative organization dedicated to driving the best in class social. We are committed to delivering exceptional products/services and driving growth through strategic planning and collaboration. Our team is comprised of talented individuals who are passionate about making a positive impact and driving business success. As a Senior Manager Social -Dubai you will play a pivotal role in developing and executing social media marketing strategies to enhance brand awareness, engagement, and loyalty.   

What You'll Do: 

• Collaborate with the marketing team to develop the brand’s marketing strategies aligned with overall brand objectives.  
• Conduct market research to identify emerging trends, platforms, and potential influencers for brand collaboration.  
• Identify industry trends, and pivot our strategies to ensure we are staying ahead of the curve when it comes to market activity.   
• Plan and execute social media campaigns from inception to completion, ensuring alignment with brand guidelines and objectives.  
• Coordinate content creation, timelines, and deliverables with influencers to maximize campaign effectiveness.  
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.  
• Staying on top of industry trends and social trends to jump onto the right opportunities.  
• Build a sizeable and scalable community of SharkNinja fans and advocates driving WOM advocacy   
• Ensure compliance with relevant regulations, including FTC guidelines and disclosure requirements. Review and approve content to ensure it meets brand standards and legal obligations.  
• Foster positive relationships with internal and external stakeholder, acting as the primary point of contact for SharkNinja and addressing any issues or concerns promptly. 
• Provide guidance, support, and resources to the wider team to enhance collaboration and performance.  
• Collaborate with internal teams such as creative, PR, and product marketing to align social media activity with broader marketing initiatives. 
• Communicate campaign objectives, timelines, and performance metrics effectively across the organization.  
• Be the centre of excellence for the Middle East influencing plans across the region.  

What You’ll Bring 

• Bachelor's degree in Marketing, Communications, Business, or related field. Advanced degree or certifications are a plus. 
• Proven experience in social media marketing, preferably in a senior or managerial role. 
• A strong understanding of the home appliance industry having worked brand-side or within an agency that has a strong roster.  
• Deep understanding of social media platforms, influencer dynamics, and digital marketing trends.  
• Strong communication, and interpersonal skills.  
• Ability to think creatively and strategically, with a results-driven mindset.  
• Excellent project management and organizational abilities, with attention to detail.  
• Familiarity with analytics tools and metrics to measure campaign performance.  
• Knowledge of legal and regulatory requirements related to influencer marketing.  
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities.