SEO/GEO Specialist
Ferryhopper is an equal-opportunity employer that welcomes diversity and is committed to inclusion in the workplace.
We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company!
The company
Ferryhopper is revolutionizing online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 180 ferry companies across 35 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travelers and keep improving our services.
If you want to know more about the team, read about Ferryhopper in a nutshell.
About the role
As an SEO Specialist in our Marketing Department, reporting to the Head of Organic Growth, your goal will be to optimize website content and support the growth of our organic traffic. You will work hands-on on improving search performance and ensuring SEO best practices are applied across our digital presence.
Responsibilities
As an SEO Specialist at Ferryhopper, you will:
- Own keyword research end-to-end: identify opportunities, understand user intent, and make recommendations on what to optimize
- Optimize internal linking based on SEO best practices and performance insights
- Recommend content optimization to content marketers based on data-driven insights
- Leverage data on LLM performance to drive changes aimed at improving our GEO
- Monitor the competitive landscape and build actionable reports on competitor performance, search trends, and market opportunities
- Perform regular technical SEO audits, identifying and resolving issues related to crawlability, indexing, site architecture, and structured data
- Use Data Studio, Google Analytics, GSC, and Ahrefs to monitor and analyze performance, track KPIs, and inform decisions. Report on this performance to the Head of Organic and during team meetings
- Take initiative, be proactive in driving change independently to maximize organic growth impact
- Manage organic partnerships and outreach initiatives to enhance domain authority and improve rankings across key markets
- Stay ahead of trends in search, LLMs, and AI-driven search results, ensuring our SEO remains future-proof
- Collaborate with copywriters, product, and marketing teams to implement SEO best practices and ensure consistency across all digital touchpoints