Content Growth Lead

At OnTheGoSystems (creators of WPML and PTC), content is a key driver of how hundreds of thousands of people discover, understand, and choose our translation and localization products.

We're looking for a Content Growth Lead who owns the entire content funnel – from traffic acquisition through conversion to sustained business results.

This is a hands-on role for someone who enjoys building, testing, measuring, and improving. You won't inherit a large content team or spend most of your time managing people. Instead, you'll learn the product deeply, create content, build systems, run experiments, and use data to improve outcomes.

You won't inherit a polished strategy. You'll help shape it by producing results and continuously improving how content contributes to growth.

What You'll Do

• Plan and own the content funnel from traffic acquisition through conversion to sustained results.
• Create, publish, measure, and improve content across landing pages, product pages, articles, tutorials, comparison pages, and email campaigns.
• Source content directly from product, development, support, and customer-facing teams, turning internal expertise into content that AI systems and competitors cannot easily replicate.
• Use SEO, GEO, analytics, AI-search visibility, customer research, and business metrics to guide decisions.
• Identify performance bottlenecks, run experiments, and continuously improve content outcomes.
• Build repeatable systems for content production, optimization, measurement, and iteration.
• Take ownership of business results generated by content, not only content output.

AI-Native Content Operations

AI is a core part of how we work. You should be comfortable designing workflows, running agents, validating outputs, and shipping results independently.

Expected experience includes advanced AI workflows such as Claude skills, MCP integrations, Claude Code, evaluation loops, and multi-step research and content production pipelines. We're looking for someone who already works this way today.

Technical Content Depth

You should be comfortable working across the technical content stack, including HTML semantics, structured data, GEO, AI-search visibility, and diagnosing why LLMs fail to read, interpret, or cite content correctly.

You don't need to be a software engineer, but you should be technically capable and comfortable working closely with developers.