Regional Marketing Manager, North America

The Opportunity

• We are looking for a driven, entrepreneurial Regional Marketing Manager to be our first and sole marketer in North America. This is a rare opportunity to build the marketing function for North America from the ground up; co-shaping strategy, owning execution, and making a visible impact at a company in growth mode. You will be equally comfortable crafting a demand generation campaign, analyzing digital performance, and walking the floor at a partner event. You will own the full local marketing remit: brand presence, digital channels, partner engagement, content, and communications.

What You'll Do

• Develop or localize and execute marketing programs that drive engagement, loyalty, and growth across Companial's North Americanchannel partner network. 

• Develop or localize and execute marketing programs to drive interest and generate leads to contribute to our recruitment targets for new members. 

• Work closely with Companial Global Marketing to represent the NA voice in the development of unitied marketing programs to drive pipeline growth for our priority propositions 

• Create co-marketing opportunities, campaigns, and resources that help partners grow their Microsoft cloud business. 

•  Plan, develop and localize and execute  events, webinars, newsletters, and communication touchpoints throughout the year delivering our members the Information Services as part of the Membership.

• Build a partner community presence; fostering connection, knowledge-sharing, and Companial brand affinity among the 300–400 partner network contributing in churn reduction among our members
  
  

• Audit, optimize, and grow Companial's digital footprint in NA; website, LinkedIn, email marketing, and other relevant channels. 

• Develop and execute an Agentic and Search Engine Optimization and Marketing (ASE, SEO and SEM) strategy to increase organic visibility and inbound interest from potential partners. 

• Own the content calendar: blog posts, case studies, social media, email campaigns, and partner-facing collateral, leveraging centrally developed assets and contribute with regional specifics 

• Track, analyze, and report on digital KPIs; continuously testing and iterating to improve performance. Work in close collaboration with the central team to align and benchmark. 

• Serve as the steward of the Companial brand in North America, ensuring consistency across all channels and touchpoints. 

• Translate global marketing strategies and assets for the North American market context and partner audience. 

• Draft compelling copy for campaigns, partner communications, presentations, and thought leadership content. 

• Collaborate with the global Companial marketing team and align North American efforts with broader initiatives. 

• Define quarterly marketing priorities and KPIs; track performance against goals and report results to leadership. 

• Manage the North America marketing budget efficiently, maximizing ROI across programs and channels. 

• Stay on top of Microsoft partner ecosystem trends, competitive landscape, and channel marketing best practices. 

• Identify and recommend new tools, platforms, and tactics to accelerate partner growth. 

What You Bring

• 3 to 6 years of B2B marketing experience, ideally in technology, SaaS, or the Microsoft partner ecosystem. 

• Demonstrated ability to build and execute marketing programs independently; you don't wait for direction. 

• Strong digital marketing skills: email marketing platforms (HubSpot, Mailchimp, Microsoft D365 or similar), Microsoft Co-Pilot or other LMM’s, LinkedIn, CMS/website management, and analytics tools (Google Analytics, etc.). 

• Excellent written and verbal communication skills; you write clearly, compellingly, and on-brand. 

• Experience marketing to or through channel partners, resellers, or a partner/VAR ecosystem is a strong asset. 

• Comfortable with data: you use metrics to make decisions, not just to report them. 

Nice to Have

• Familiarity with the Microsoft Cloud Partner Program (MCPP), CSP model, or Microsoft licensing ecosystem. 

• Experience working at or with an indirect CSP provider, distributor, or MSP. 

• Bilingual (English/French) — an asset given Canada's bilingual business environment. 

• Graphic design proficiency (Canva, Adobe Creative Suite) for creating partner-facing materials. 

• Experience running small-scale events or partner summits. 

What you get

• Compensation range: $ 80K to $ 110K  annually

• Health Benefits 

• RRSP Matching Plan 

• Remote working (occasional in-office meetings)  

• 3 weeks of vacation  

• Coverage of home internet and mobile phone expenses

• Required: passport and valid drivers license