Social Media Executive
Resumen del puesto por JobGrid
Social Media Executive at ThruDark: Poole, Reino Unido; Híbrido; Jornada completa; Intermedio; Marketing y crecimiento. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: Poole, Reino Unido, Híbrido
- Role classification: Marketing y crecimiento, Jornada completa, Intermedio
- Source freshness: checked by JobGrid on 2026-05-30.
- Application path: candidates continue to the employer application page with non-personal referral tags.
ThruDark is a high-performance clothing and equipment brand founded by former UK Special Forces Operators. Built on resilience, precision, and uncompromising standards, we design technical kit for those who operate at the edge and we apply the same principles when building our team.
Since launching, we’ve grown into a premium global brand trusted by inspiring and aspiring individuals seeking elite performance and everyday utility. As we scale, we remain disciplined in how we hire: we want people who take pride in their work and thrive in fast-paced environments.
ROLE OVERVIEW:
We’re looking for a Social Media Executive to own and drive ThruDark’s social presence across key platforms. This is a hands-on role for someone who understands how to blend brand storytelling, cultural relevance, and performance thinking to grow an audience and move product.
You’ll bring the brand to life daily across social, translating ThruDark’s identity into content that connects and converts.
WHAT YOU'LL DO:
Content and Channel Management
- Own day-to-day management of ThruDark’s social channels (Facebook, Instagram, TikTok, YouTube)
- Schedule and publish content in line with the brand calendar, tailoring delivery for platform-specific demographics
- Ensure consistency in tone of voice, visual identity, and brand positioning across every post
Content Creation
- Lead social-first content (photo and video) across product, training, expeditions, and community, optimised for the platform it’s intended for
- Capture and create behind-the-scenes content across all of the above
- Edit short-form video content for performance (Reels, TikTok, Shorts)
- Work closely with the creative and brand teams to deliver campaigns at pace
Community and Engagement
- Manage community interactions, DMs, and comments in a timely, brand-appropriate way
- Moderate and grow the ThruDark Facebook community, fostering high-value discussions among brand advocates
- Build relationships with key members of the ThruDark community
- Identify and engage with emerging voices aligned to the brand
- Spot cultural moments worth owning and move quickly when they arise
Performance and Optimisation
- Track and report on channel performance: reach, engagement, follower growth, conversion
- Optimise content based on platform trends and what the data tells you
- Support the paid social team with organic learnings and content performance data, specifically identifying winning organic posts for paid amplification
Campaign Support
- Execute social rollouts for product launches and brand campaigns
- Support ambassador and partnership amplification across channels
- Keep organic and paid activity aligned