Team Lead CRM (m/f/d)

Your daily workout

We are looking for a Team Lead CRM to join our EGYM Wellpass Marketing Team in Munich! As a leader in our CRM efforts, you will be responsible for shaping the vision, leading a talented team, and driving user engagement through sophisticated, data-driven strategies. If you are a strategic thinker with a passion for leadership and customer journeys, this is your opportunity to lead our CRM team to the next level. Join our motivated and ambitious team!

Leadership:

You lead, mentor, and develop a three-member-CRM team, fostering a culture of excellence, collaboration, and continuous improvement

Strategy & Vision:

You define and implement the overarching CRM strategy to increase engagement, satisfaction, and long-term customer retention

Campaign Oversight:

You oversee the planning and execution of multichannel CRM campaigns (email, push, in-app, etc.), ensuring alignment with broader marketing goals

Advanced Analysis:

You drive a data-first culture, tracking and reporting on global CRM performance and KPIs, while identifying high-level optimization opportunities

Lifecycle Automation:

You lead the development and scaling of automated lifecycle journeys (onboarding, re-engagement, loyalty) to maximize customer lifetime value

Cross-functional Collaboration:

You act as a key stakeholder, working closely with Product, Data, and Tech teams to enhance our toolstack and user experience

Budget & Resource Management:

You manage the CRM budget and resources effectively to achieve departmental objectives

Your fitness level

Education:

You hold a degree in marketing, business, data science, or a related field

Experience:

You have 5+ years of experience in CRM or marketing automation, with at least 1-2 years in a leadership or team lead capacity

Expertise:

You bring deep knowledge of CRM strategies, customer segmentation, and marketing automation best practices

Tools:

You are highly proficient in leading CRM platforms (e.g., Braze, Salesforce, Hubspot) and analytical tools

Leadership Skills:

You have strong leadership qualities with the ability to inspire, guide, and grow a team in a fast-paced environment

Analytical Mindset:

You are exceptionally data-driven and capable of translating complex data into actionable strategic insights

Language skills:

Excellent communication skills in both German and English

Your training goal for your first 6 months

Leadership Integration:

You have successfully integrated with the team and established clear development paths for your direct reports

Strategic Roadmap:

You have defined a 12-month CRM roadmap that aligns with the company’s growth and retention targets

Optimisation:

You have identified and implemented key improvements in current automation journeys and team workflows to increase efficiency and impact

The equipment we provide

Modern culture

: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process

Continuous Development:

Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve Work-Life-Balance : Benefit from flexible working hours, hybrid working policy (2 office days), and 30 days of vacation per year Fit & Healthy : Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with all EGYM products Mobility : Enjoy a monthly travel subsidy of 45€ for public transport Mentoring Program : Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform Discounts : Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal Bike Leasing : Stay active and use our leasing bike offer on your way to work or in your spare time Subsidized Pension : Profit from our employer-subsidized pension

Contact Information

Upload your documents in English (CV, salary expectations and earliest possible start date) and specify the job ID #1959. Contact: Marco Ohde For further information: https://career.egym.com/