Demand Generation Manager

What we’re all about

We find, when we come together in the pursuit of excellence, great things happen. And that’s how we do things at Quantexa – together. Our business is data, but our culture is collective. We’re about growth – but not just the bottom line. We create a culture where people feel empowered to do their best work. We might work across continents and time zones, but that doesn’t stop us from collaborating. We’re connected. We celebrate our successes together, and we unite to tackle the challenges. 41% of our colleagues come from an ethnic or religious minority background. We speak over 20 languages across our 47 nationalities, creating a sense of belonging for all. 

At Q, we’re looking for people who share that vision. People like you. 

The opportunity

We are seeking a data-driven and results-oriented Demand Generation Manager to join our Demand Generation & Marketing Operations team. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate a high-quality pipeline and drive revenue growth. You will manage our paid media campaigns, own the execution of our Account-Based Marketing (ABM) programs, and support promotional efforts for key events and webinars. The ideal candidate has a deep understanding of B2B marketing, a passion for optimization, and a proven track record of driving measurable results. 

What you’ll be doing

Account-Based Marketing (ABM) 

• Own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns. 

• Report on digital ABM campaign performance to stakeholders with actionable insights. 

Campaign Strategy & Execution 

• Plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline. 

• Manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates. 

• Collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences. 

• Support third-party media buys (content syndication, sponsored newsletters, webinars) and track lead quality and ROI. 

• Identify innovative new ways to reach and engage our users. 

Email Marketing & Nurture 

• Develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives. 

• Collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey. 

• Report on the performance of email marketing programs and their influence on pipeline. 

Webinar, Event, and Field Campaign Promotion 

• Drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns. 

• Collaborate with field marketing and events teams to build integrated event promotion plans. 

• Support ongoing optimisation of event promotion tactics, using data to guide creative, audience, and timing decisions. 

Operations & Optimsisation 

• Ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns. 

• Partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting. 

• Analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments. 

• Maintain dashboards for pipeline influence, cost per lead/opportunity, and ROI, surfacing actionable insights for marketing and sales leadership. 

• Provide regular campaign updates to stakeholders and post-campaign reports with actionable insights.