Digital Marketing Analyst, Agency or Ecommerce Background

Reporting to: Director of Performance

About the Role
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. We have a unique role for a performance marketing analyst / manager to work at the cutting edge of e-commerce, social commerce and AI, who will suit a self starter which is keen to leave their mark in data and marketing. 

Key Responsibilities

Campaign Data Management

• Support account managers to ensure they have relevant data for client performance
• Optimise and automate analysis processes to maximise return for client and identify for account managers where they are gaps in performance
• Provide data transparency through reports from senior to junior staff, and clients
• Lead paid social opportunities within the business and shape data and performance communications in the agency
• Evangelise data story telling

AI and Revenue Generation

• Build an AI and data pipeline that enables the team spot revenue and costs opportunities 
• Build opportunities into plans for clients and present ideas back to clients
• Explore and implement AI agent solutions to improve efficiency in reporting, research, and campaign management.
• Support data integrity across platforms, ensuring consistency and accuracy.
• Ensure data security is a top priority for all clients