Email Designer
About Willow:
Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.
About the role:
We’re looking for an Email Designer who brings together strong visual design with hands-on execution in email platforms. This role sits within the Creative team as part of the Marketing organization, reporting directly to the Creative Director and partnering closely with the Lifecycle Marketing Manager to bring campaigns and automated journeys to life. You’ll own the design, assist with the build, and help test campaigns ensuring everything we send is both on-brand, loading correctly across devices and high-performing.
Responsibilities:
Campaign & Lifecycle Design
Design emails across campaigns and lifecycle journeys (welcome, onboarding, retention, winback, upsell)
Translate briefs into visually compelling, conversion-aware designs
Maintain consistency across email while evolving the brand’s visual system in-channel
Build & Testing
Build emails directly in platforms like Customer.io, Klaviyo, or similar
Work within templates and modules, making updates as needed
Test emails across devices and inboxes to ensure accuracy, responsiveness, and functionality
Assist in pre-send checks to ensure campaigns go out clean and on time
Cross-Functional Collaboration
Partner closely with the Lifecycle Marketing Manager on campaign and journey execution
Collaborate with copywriters, growth, and brand teams to ensure alignment across messaging and visuals
Communicate clearly and proactively in a Slack-first, remote environment
Provide updates and updates within the Clickup workspace
Systems & Optimization
Help maintain and evolve email templates, modules, and design systems
Support iteration by updating designs based on performance insights
Contribute to improving workflows for speed, organization, and consistency
Requirements:
3–6+ years of experience in graphic design with a focus on email marketing
Experience working with DTC or ecommerce brands preferred
Hands-on experience building emails in platforms like Customer.io, Klaviyo, or similar
Strong visual design skills with a sharp eye for layout, typography, and hierarchy
Working knowledge of HTML/CSS for email
Experience with email testing across devices and inboxes
Ability to balance brand aesthetic with performance-driven design
Tools
Figma, Adobe Creative Suite
Email platforms (Customer.io, Klaviyo, Braze, etc.)
Comfortable working in Slack and project management tools (e.g., ClickUp)
What’s in it for you?
Flexible hours with meetings taking place in EST
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍