Founder’s Associate (Marketing, German-speaking) - Track to CEO
Lisbon-based (relocation supported) | Native or near-native German | Equity upside
We’re hiring a German-speaking marketing and business all-rounder to scale an established e-commerce brand.
The brand sells premium, award-winning health & wellness products and is already generating 7-figure revenue. Now, the business's top priority is marketing-led scaling.
This is your chance to become an e-commerce founder with fewer founder downsides: the product is loved by over 200k customers, the supply chain is established, and you’ll have a small, high-performing team at your side.
You will receive meaningful equity from day one, and within 6 months, you will be running the brand as CEO.
Why this is a rare opportunity
Fast-track to CEO: the role is designed to grow into running the brand end-to-end with marketing at its core
Founder-like upside, very few risks: build and scale with a great product in hand, an established brand reputation, and strong analytics
Internal MBA-style training: join Hyperdrive, our internal learning track built to accelerate business, strategy, and leadership
Mentorship + ecosystem: direct exposure to Phira founders and ambitious peers building companies in the same office; strong connections to Lisbon’s entrepreneur network
High-level + in the weeds: shape the direction of the company and be responsible for executing the day-to-day work that drives growth
What you’ll do
From day one, you’ll co-own the brand’s growth agenda with the venture studio’s CEO. You’ll run experiments, build campaigns, and optimize the full marketing funnel.
Paid digital growth (Meta + Google): learn fast, then own strategy, media buying, testing, iteration
Creative direction and messaging (German): angles, hooks, copy for ads and landing pages, offer framing
Campaign planning: promo calendar, launches, rapid iteration cycles across channels
Positioning and strategy: refine narrative and offers using customer insight, conversion data, and retention signals
Cross-functional execution: close cooperation with CX, Design, Product, and Supply Chain to improve the full customer journey
Interfacing with finance: work closely with our CFO to improve the financial model, track KPIs, and build dashboards that drive decisions
Leadership over time: set priorities, ensure highest level of execution in the organization, and take on team leadership
This role combines high-level decision-making and hands-on execution.
Growth path
We expect you to act, think, and scale the business like a founder. This is why you’ll receive meaningful equity from day one.
Month 1–3: learn the business fast and own key growth execution from day one
Month 3–6: lead marketing end-to-end across channels and functions
From month 6+: step into CEO-of-the-brand responsibility
What we’re looking for
High standards, high output, ownership mindset
You are in a stage of life where success is your top priority
Native or near-native German (you can write persuasive, natural copy)
You love marketing in all its forms and want to become exceptional
You’re extremely organized: you run clean workflows, stay on top of details, and have a clear bias to action
Strong team player: humble yet confident, reliable, proactive communicator, great to work with
You’re excited to learn paid digital properly and take full responsibility for it
Proof you execute: projects, campaigns, writing samples, brand work, etc.
Some prior leadership experience (e.g. leading a small team, student orgs, semi-professional sports, etc.)
Nice to have: relevant D2C e-commerce experience
Experience level: We want someone with real proof they can execute, but you don’t need a long CV. If you’re highly driven, learn fast, and want to grow quickly into leadership, you’ll fit.
What you’ll get
Lots of responsibility from day one
A proven product and well-known brand; your work directly drives growth
Hyperdrive (internal MBA-style learning) + close mentorship from founders
A builder environment with ambitious peers and entrepreneur exposure
Salary + meaningful equity upside
Career-defining work and growth track
Location and benefits
Lisbon-based (hybrid: 4 days/week in-office). Relocation support available.
Mentorship & access to our internal MBA-style training
Be part of a small, fast-moving, high-performing, and international team
Access to the Lisbon startup ecosystem
Company-paid accountant (tax support)
24 paid vacation days per year
Pet-friendly workspace
Access to the world-class products and services we build
Fun team events (sunset sailing, cooking classes, etc.)
Are you ready to do the best work of your life? Apply now!