Head of Social Media

Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group. 

Job Purpose/summary:

You will own and define the B2C Social Media strategy end to end, inclusive of influencer management and paid amplification. You will manage the campaign activity to ladder up to the wider brand positioning and goals, including the attracting of new audiences and the engagement of current audiences as outlined by our new segmentation/persona workstream (Newmarket). This is inclusive of the day-to-day management of the social media function, working hand-in-hand with the AV Audience team to create meaningful and engaging content to simulate reaction and generate reach.

Responsibilities:

• Be a senior voice within the marketing function, reporting directly into the Head of Marketing to help shape the future of Spotlight’s B2C Marketing 
• Define and evolve a multi-platform strategy tailored to new racing audiences (X, Instagram, TikTok, YouTube, emerging channels)
• Alongside the Senior Campaigns Manager and Head of Marketing, be a key leader in strategising and managing the brand direction, ensuring it ladders up to the business’ 3-year plan
• Develop platform-native content strategies (short-form video, live reaction, data-led graphics, tipping clips etc)
• Grow under-penetrated demographics (younger fans, female bettors, international audiences)
• Own social media end to end, with a big drive for more engaging short-form and creative output to meet the new future content strategy 
• Produce and create content which engages our audience and encourages/elicits a direct response relevant to the groups revenue lines from our social media channels
• Own our third-party influencer programme, strategising ways to access their audiences in engaging ways that drive long-term audience adoption for Spotlight / Racing Post. This includes a sizeable influencer / amplification budget.
• Manage the social media team to ensure activity ladders up to wider business goals and content is generated to a high standard:
• Invest in performance management of your team and ensure company appraisal process is followed at all times
• Ensure all social media content and campaign activity meets compliance and responsible gambling best practise at all times
• Own the relationship with any external agencies that would be needed to meet the wider business goals, inclusive of PR, Social Media, Experiential and Campaign Activation
• Align with, manage and contribute towards the day-to-day relationship with horse racing and sport editorial teams ensuring they are fully engaged with all Content Marketing activity during planning, execution and analysis phase
• This is inclusive of content amplification from the editorial team, ensuring our award-winning content gets the required visibility in a native content format for social and other channels
• Work across multiple digital media - conceiving ideas, creating content, graphics and video. 
• Create and track KPIs for each activity and platform, working with analyst resource to create self serve dashboards and present various insights suitable for your team up to the CEO