Influencer Marketing Manager

We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel.

The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app.

This role combines strategy, partnerships, analytics, and performance marketing.

Responsibilities

• Build and scale GoMining’s influencer marketing strategy from scratch.
• Define influencer verticals, content formats, geographies, and creator segmentation.
• Fully manage influencer operations through platforms such as impact.com:
• creator onboarding
• tracking
• payouts
• reporting
• Source, evaluate, negotiate, and manage relationships with influencers and creators.
• Manage channel budgets and monitor unit economics.
• Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms.
• Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows.
• Work closely with performance marketing and content teams to ensure consistent messaging.
• Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance.
• Scale successful partnerships and optimize underperforming campaigns.