Product Marketing

🇺🇬 Apac, UG Presencial Publicado Mai 7, 2026

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LocalizaçãoApac, UG

ModalidadePresencial

IdiomaEnglish

Publicado7 de Maio de 2026

Última verificação8 de Maio de 2026

About the Role BNBChain is one of the most active blockchain ecosystems in the world, processing over 30 million transactions daily. We are looking for a Product Marketing Manager who sits at the intersection of product, marketing, and ecosystem growth — someone who deeply understands what we build, knows who needs it, and can articulate the value in a way that resonates with developers, institutions, and end users alike. This is not a traditional marketing role. You will be embedded in the product and ecosystem teams, translating complex technical capabilities into compelling narratives, go-to-market strategies, and developer adoption campaigns. You will be the voice that connects what BNBChain builds to the world outside. Responsibilities Product Positioning & Messaging Develop and own the positioning, messaging, and narrative for BNBChain ecosystem products across verticals: DeFi, payments, AI infrastructure, stablecoins, and RWA Translate complex technical concepts (ERC-8004, MPP, x402, BNBChain MCP, Account Abstraction) into clear, compelling value propositions for different audiences — developers, institutions, retail users, and media Maintain a consistent product narrative across all external touchpoints: website, docs, social, events, and partner communications Conduct messaging audits and competitive positioning analysis to ensure BNBChain's story is differentiated and credible Go-to-Market Execution Lead GTM planning and execution for new product launches and ecosystem milestones — from pre-launch teaser campaigns to post-launch adoption drives Coordinate cross-functionally with product, BD, engineering, and community teams to align launch timing, messaging, and distribution Define and track GTM success metrics: developer signups, integration counts, media coverage, social reach, on-chain adoption Own the launch calendar and ensure every major product moment has a corresponding marketing moment Developer & Ecosystem Marketing Build and execute developer marketing programs that drive awareness and adoption of BNBChain developer tools: Agentic SDK, BNBChain MCP, Wallet SDK, x402, etc Create and distribute technical content that resonates with builders: integration guides, comparison pieces, case studies, ecosystem spotlights Partner with ecosystem projects on co-marketing campaigns that amplify BNBChain's ecosystem depth Requirements Experience 3+ years of experience in product marketing Demonstrated experience taking Web3 products to market: developer tools, DeFi protocols, payment infrastructure, or blockchain platforms Proven ability to write compelling technical content that resonates with both developer and non-developer audiences Track record of executing successful GTM campaigns with measurable outcomes (developer adoption, media coverage, on-chain activity growth) Marketing Skills Strong copywriting and storytelling ability: can explain how an ERC-4337 smart wallet works and why a non-technical CMO should care, in the same document Experience building and executing multi-channel campaigns: content, social, events, partnerships, and community Ability to define and track marketing KPIs tied to product adoption, not just vanity metrics Experience creating BD and sales enablement materials for enterprise or institutional audiences Communication Experience writing for multiple formats and audiences Good to Have Domain Expertise Experience in AI / developer tool marketing: familiarity with MCP, Agent SDKs, LLM infrastructure — able to articulate why BNBChain's AI Agent platform matters to a builder audience Experience marketing stablecoin or RWA products: understanding of the institutional and retail narratives around tokenized assets, yield-bearing stablecoins, and on-chain treasuries Ecosystem & Community Existing network within the Web3 developer, DeFi, or institutional blockchain community