Senior Executive - Influencer Marketing

Role Purpose

The Senior Executive – Influencer Marketing will drive influencer-led amplification for Hindi GEC content, translating the channel’s fiction, non-fiction, and tentpole properties into high‑impact social buzz. The role requires a strong understanding of the Hindi GEC landscape, audience behavior, cultural nuances, and creator communities that resonate with mass and regional Hindi-speaking markets. The position ensures end‑to‑end management of influencer campaigns that elevate show visibility, engagement, and platform presence.