Senior Growth Manager - New Venture (12 month FTC)

The role

We’re launching a new brand within the Wonderbly group focused on humorous, adult-to-adult book gifting. This is an early-stage role with one core objective: turning a strong brand vision and product plan into a repeatable growth engine.

You won’t be handed a polished playbook. You’ll build it - by testing, learning, and iterating quickly across the full funnel. Reporting to our VP Marketing at Wonderbly, you’ll be working closely with our group CPO and CTO as the first marketing hire for this new venture. 

What’s exciting about this role:

• You’ll be building something from scratch, with the backing of an established business and supported by an experienced team
• You’ll work directly on shaping a new brand in-market - not just executing a plan
• There’s clear scope to grow this into a broader leadership role as the brand scales
• The brand is super fun and has a big dose of (not boring) AI at the core of the proposition 

What you’ll do

• Translate brand and product ideas into clear, testable growth hypotheses
• Run rapid experimentation loops across paid media, landing pages, and product positioning
• Identify what actually drives customer acquisition, conversion and repeat revenue
• Work closely with Publishing to pressure-test new product ideas in-market
• Develop and scale winning creative angles and messaging
• Build early performance benchmarks and playbooks from scratch
• Feed learnings back into product, brand, and creative decisions