Demand Generation Manager (Paid Acquisition, B2B SaaS)
Remote | Full-time | B2B contract
Our client is a B2B SaaS marketplace that helps companies choose the right HR and recruiting tools through in-depth reviews and buyer guides. Since 2018, they have been growing consistently and are now looking for a Demand Generation Manager to take ownership of their paid acquisition engine.
This is not a broad “demand gen” role.
This is a hands-on individual contributor role focused on paid acquisition, with real budgets and direct impact on revenue.
What you’ll actually be doing
Own paid acquisition strategy and execution across Google (core channel), LinkedIn, and Meta
Manage and optimize $100k+ monthly budgets (with room to scale)
Launch, test, and iterate campaigns - from setup to performance optimization
Analyze funnel performance (CPL, CAC, MQL → SQL) and improve conversion rates
Work closely with marketing and sales to ensure lead quality and revenue impact
Run experiments across new channels and identify scalable growth opportunities
What matters for this role
4–7 years of experience in paid acquisition / growth roles
Strong background in B2B SaaS (must-have), ideally targeting the U.S. market
Hands-on experience with:
Google Ads (core channel, must-have)
LinkedIn Ads
Meta Ads
Proven track record of managing and optimizing paid budgets ($50k+/month+)
Strong understanding of performance metrics: CPL, CAC, ROAS, funnel conversion
Individual contributor mindset - comfortable owning campaigns end-to-end (not just managing a team)
Ability to own strategy and execute campaigns end-to-end
Nice to have
Experience in lead generation or marketplace products
Background in HR Tech or adjacent industries
Experience running campaigns targeting the U.S. market
Working setup
Remote
Flexible schedule, but requires overlap with 9:00–12:00 AM ET
Full-time (40 hrs/week)
Compensation
Compensation: $50,000–$60,000/year (~$4,200–$5,000/month, B2B contract, gross)
Why this role
You’ll own real budgets ($100k+/month) - not small test campaigns
Direct impact on growth and revenue
Strong existing foundation + freedom to scale and experiment
Small team, no bureaucracy - fast decision-making and visible impact